How to Segment Your Email List to Boost Engagement and Sales
All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that…
Read More12 Guaranteed Ways to Grow Your Business in 2019
There are a million things that an entrepreneur should be concerned about when it comes to running a business. And while having a solid business plan is a great start, ensuring that the business enjoys steady growth is a major consideration that entrepreneurs should continuously work on. More than making profits, the business should evolve…
Read MoreWhat’s a Full Pipeline/Funnel?
I participated in a fascinating discussion about Disqualification. It was on LinkedIn, led by Steve Hall. Click on the link to look at the comments, it’s pretty interesting. But a part of the discussion was really intriguing and brought out how badly we understand pipelines and our numbers. As a result, we drive for the wrong things…
Read MoreWhat Would You Do If Told to “Fail Fast”?
Here’s a question that should strike close to home. Professional investors like to quote this mantra to anyone who will listen. “Fail fast,” they say. But what if you believe so strongly in your budding enterprise that this seems to be the most ill-advised directive you’ve ever heard? So here are some rules that might…
Read More6 Startup Success Tips from HoloBuilder, Construction’s “It” App
The dream of all developers is that their product, after months or years of work, sees the light of day and becomes an indispensable tool. Few developers experience that, but even fewer achieve the success of the innovative program HoloBuilder. Just a few years ago, computer-science lecturer Mostafa Akbari, together with cofounder Simon Heinen, launched the…
Read More7 Must-Have Requirements Before Applying for a Business Loan
You might have taken a personal loan in the past, and quite possible the experience was pleasant. However, business loan requirements are different. You need to understand that the risk for a lender is significantly higher in this case, because of the eligibility criteria. The process for applying to a business loan is strict, and…
Read More4 Indispensable Traits of Successful Organizations in the 21st Century
To adapt the words of Marshall Goldsmith, “what got top companies to the peak of their industries in the 20th century is not what would get them to compete, let alone thrive in the fiercer 21st century market.” So, what will? Below are traits that top companies in the world, like Apple, Microsoft, and Amazon,…
Read More7 Unusual Free Marketing Tools for Your Organization
Periodically, I come across unusual tools you may find beneficial for marketing your small-to-medium business or nonprofit organization. These aren’t necessarily top of mind or well known, but they can certainly solve some of your common problems. 1. Nameshouts If you’ve ever come across a prospect’s or customer’s name that you don’t know how to pronounce,…
Read MoreSelf-Employment: A Beginner’s Tax Guide
Self-employed individuals have a unique set of tax circumstances, ones very different from those of employees. If you are starting your own business or are otherwise self-employed, there are a number of tax provisions you should be aware of. Here’s a beginner’s tax guide for self-employment. Federal Self-Employment Taxes If you were an employee previously,…
Read MoreThe Best Online Small Business Opportunities for Passive Income
The idea of making money without putting too much effort has been appealing to many. Passive income is all about that—earning without working. There are four ways through which you can make passive profits: by investing your time, making a money investment, renting property, or get paid for doing things you normally do. The truth…
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