Adapting Service to Varied Generations

I was just talking with a representative of a local insurance agency who mentioned that the older clients love her. Why? Because they love the fact that she listens to them and takes time with them and will explain slowly any technology that they may not understand. This is very instructive. I often say that in…

Read More

Investors, Your Board, and You: Who Controls Strategy?

You’re building a company from your vision and a passion, and lots of people are going to tell you that you have this or that wrong, and that it just won’t work. Business plans rarely survive market contact The truth is that very, very few early business plans survive in a form completely recognizable when looking…

Read More

What We Think of Our Customers Colors Our Engagement

Someone called seeking coaching on a specific deal. He had fallen into traps which blinded him in moving forward with a winning strategy. He started the conversation with, “The key decision-maker is really a jerk! He’s power hungry, his people want to do something with us, they’ve presented compelling arguments, but he doesn’t want to…

Read More

How to Set Up a Business Entity as a Freelancer

So you’ve decided that freelancing is the right career move for you. Bravo! You’ve become part of the growing number of people making a living in the gig economy. But where should you start? And what should you know about setting up your own business before you dive right in? Here’s how to set up…

Read More

How Are You Targeting Your 50+ Customers?

The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP) Their purchasing power is especially noticeable in these categories: Baby Boomers Purchasing Power, Ad Reliance Yet, most advertising campaigns target…

Read More