A Tale of Two Reactions
Social media is a powerful tool, but it can also hand a brand some serious problems that need to be dealt with immediately. Your reaction can make all the difference. When you respond in real time, you can do it well, or you can stumble and fall. When a brand doesn’t deal with the ember…
Read More6 Top Reasons to Outsource Digital Marketing
When running any business, whether small or large, time is valuable and marketing your brand can take up so much of your time. If your time is limited, outsourcing your digital marketing to an agency could be the best solution. Let’s look at the top 6 reasons why outsourcing digital marketing might be good for…
Read MoreDestroy New Business Fears with Surefire Success
Today, I want to discuss something very important. If you’re starting a business, I want to share with you a surefire way to start a business and make it thrive! I’ll get to more on that in a moment… but why is this such an important topic? The last week has been very interesting for…
Read MoreThe Do’s and Don’ts of Getting Started with Pinterest Advertising
In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010). Pinterest has become another vital channel to reach prospects…
Read MoreGlossary of Franchise Terms
Considering franchising as a business opportunity? Like most industries, franchising has its own language. Familiarizing yourself with the lingo before beginning your search for the perfect franchise can help ease the research process. Absentee Ownership: An absentee owner uses a manager-run model where they hire someone to manage day-to-day operations. This allows an absentee owner to…
Read MoreShould You Hire an Agency to Grow Your Business?
When it comes to online marketing and growing your business, a lot can hinge on whether a business decides to work with an agency or keep things in-house. In essence, you can reframe the question so that it looks like this: Should our business work hard on building our own team that can take care…
Read MoreSimple Ways to Get Customers to Think of Your Brand Every Day
One of the most difficult parts of growing a business is creating a strong, sustainable brand image. Too many businesses believe that they can earn customer loyalty with a single ad, even if the customer has never heard of them before. Unfortunately, converting potential customers is going to be a larger investment of your time…
Read MoreSEO Spam and Local Search Ranking
Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitors and sometimes, even for their clients. When discovered by the search engines, the activity invites penalties. These could range from plummeting rankings to a sitewide ban. You can face a…
Read More6 Life Skills That Will Set You Up for Success and Happiness
Succeeding in life isn’t an accident. It is often the outcome and results of developing life skills that are discovered, nurtured and acted on over decades. But often our parents, family and school teachers never told us. The curriculum often didn’t include anything much beyond the 3 “R’s.” And learning by rote and committing facts…
Read MoreOnline Sales Tax and SaaS Companies: What You Need to Know
Although the Wayfair online sales tax ruling doesn’t relate specifically to SaaS, states are enacting laws that make it easier to create nexus, which means all companies—including SaaS—need to be more diligent in determining whether they’re subject to taxes in various states. What exactly do SaaS companies need to know about Wayfair, the online sales tax debate, and how it may…
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