3 Main Differences Between Customer Service & Customer Support
Customer support and customer service both play key roles for businesses to provide a great customer experience. They foster more recurring revenue, word-of-mouth referrals, and customer loyalty when executed properly. Customer support and customer service are also often used interchangeably. The customer retention rate in businesses can be hugely impacted by both of them. However,…
Read MoreWhy Customization Is the Key to Brand Recognition
Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand out from the crowd is by offering customization options your competitors don’t. This provides exactly what each customer needs and…
Read MoreGreat Coaches Don’t Give Answers
Both managers and the people they coach often have the wrong impression of coaching. Too often, we go to our managers looking for answers. Great managers tend not to give answers. As people looking for coaching, too often we go to someone asking, “What should I be doing? Should I do this? What am I…
Read MoreWhen Does Your Audience’s Customer Experience Begin?
Do you consider each department within your business to be part of the customer experience? In 2007, Harvard Business Review said, “Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. Direct contact generally occurs in the course of purchase, use, and service and is usually initiated by the…
Read MoreReport: Brand Leaders Seek More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketing The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The report details the best practices and technologies…
Read MoreCreating SEO-Friendly FAQ Pages
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide high-level answers to your customers’ most common questions. But do they add any value from a search engine optimization (SEO) standpoint? Can you optimize their content to increase…
Read MoreBeating Payroll Scope Creep To The Gate (Bookkeeper’s Guide)
If you offer payroll services at your accounting or bookkeeping firm, you want to know how to sell it while turning a profit. Likewise, if you provide payroll services to clients, then you are likely aware of how quickly payroll can consume your time. So the big question is: How do you profit from offering payroll…
Read More10 Steps To A New Venture That Can Change The World
As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. The most common proposals I hear are for yet another social networking site (200 on Wikipedia), or another dating site/app (over 1500 in the USA). Startups which display real innovation, such as alternative…
Read More8 Government Regulations Business Owners Need to Know
The government regulations and laws you’re expected to follow as a business owner depend on your industry and location. However, there are a few common categories of business regulations that all business owners can expect to encounter at one point or another. We’ll walk you through some of the standard laws and regulations you’re required…
Read MoreLeveraging The Customer Loyalty Pipeline While Going After Failed Payments
A lot of small businesses rely on repeat customers to stay afloat, and many of those repeat customers have accounts that require monthly billing. Unfortunately there are a lot of factors that can lead to those customers having failed payments, from insufficient funds to moving to changing banks. Life gets in the way and oftentimes…
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