Restoring Client Trust is More Important than Ever…Trust Me
Recently, I read the 2020 Edelman Trust Barometer Special Report: Brand Trust produced by Edelman, a leading global communications and advisory firm specializing in brand promotion and protection. The report found that only 57 percent of American consumers “trust most of the brands they buy or use.” Even worse, just 46 percent of global consumers…
Read MoreTools to Build a Better Website
Although we are now in the second decade of the 21st Century, it’s possible that you have not built an influential online presence for your small business. This often happens when a small business, say a restaurant or a store, is doing so well that it doesn’t really see the benefits of investing in a…
Read More10 Places That Give Minority Small Business Grants
Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It may not have been previewed, commissioned or otherwise endorsed by any of our network partners. Minority small business grants are available from public and private entities to help business owners of color start or grow a business. Unlike…
Read More5 Essentials to Know Before Building a BigCommerce Website
Image by StartupStockPhotos from Pixabay If you’re thinking about building your own eCommerce website, you’re probably considering which platform you can use to do so. One of the most popular choices is BigCommerce, a platform that currently powers over 34,000 websites and is specifically designed for eCommerce websites. BigCommerce comes with amazing features that can…
Read MoreThese 5 Books Will Help You Succeed in Business
Succeeding in business is a long and challenging road, but it’s incredibly satisfying to build something from the ground up that you really believe in. The journey is full of twists and turns and most successful entrepreneurs are constantly striving to improve both their business and themselves. Everyone has a different definition of success. Some…
Read MoreWhy Do Customers Leave My Website? Part 3
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. But…
Read MoreHow To Secure Your Business Data in 3 Steps
Data: the buzzword of the turn of the millennium. Data is more than just a buzzword, however, because it truly can make all the difference when planning business and marketing strategies for your small business. This is a blessing and a curse, however, because all of that data can make your business a target for…
Read MoreWhich Email Marketing Service Is Best?
Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter…
Read MoreHow to Visualize Your Business Idea into a Presentation
Visualization is important to modern businesses because it allows entrepreneurs to focus on those areas that require improvement and attract more revenue. Before you can fall in love and be enthusiastic about that idea, and before you can convince investors to buy into it, you need to visualize it. That said, researching and transforming vast…
Read MoreHow to Turn a Photography Hobby into a Business
Photography is now a profitable and demanding profession. Shooting events for private individuals, working with modeling agencies, collaborating with companies to create online catalogs and digital content, and much more – all these are the services of an entrepreneur photographer. Competition in this area shouldn’t scare you if you focus on quality and brand development.…
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