Recently, I read the 2020 Edelman Trust Barometer Special Report: Brand Trust produced by Edelman, a leading global communications and advisory firm specializing in brand promotion and protection. The report found that only 57 percent of American consumers “trust most of the brands they buy or use.” Even worse, just 46 percent of global consumers […]
KEVIN WESSELS is the Founder and Managing Director of RevSherpas LLC, a boutique customer experience strategy consulting and coaching agency for small to mid-sized businesses. He has over 10 years of revenue growth acceleration consulting experience scaling global businesses via strategic CRM and CX transformations. A multi-published author, his specialties are building client-centric company cultures, improving sales and service rep productivity, differentiating the customer experience, increasing client retention, and revitalizing underperforming marketing and lead generation strategies. Follow him on Twitter and LinkedIn.