5 Ways to Make Being a Boss Easier

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There are plenty of people who start a business simply because they believe in the products and services that they offer. However, if the company begins to be successful, then there’ll be some additional elements that can throw on top of the founder’s list of responsibilities. For instance, at some point, they might find that…

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5 Ways to Save Money By Making Your Office Sustainable

a green sustainable office building

There are many small ways you can save money in the office that are also sustainable. Being environmentally conscious doesn’t just produce a feel-good vibe and signal to your customers that you care about the environment. It can also help reduce the amount of money it costs to run your company.  Here are five ways…

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2 Simple Ways to Increase Your Bottom Line

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Every business owner I work with wants to increase their bottom line and make more money, but forget that often times the simple steps can have the biggest impact. The one issue that stops many of these owners from “seeking the simple,” is that they feel if it’s so simple, it can’t possibly work. Well,…

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The Top 6 Video Marketing Trends in 2022

a-5-step-beginners-guide-to-video-marketing

How many videos do you think a consumer sees in a day? People open social media and stream some reels, they might check out a feed from their favorite newscaster, and they watch a YouTube video or two to learn new things throughout the day. It’s probably no surprise that video marketing trends follow popular…

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Growing Too fast? How to Slow Down but Still Generate Revenue

The history of American business is full of stories about explosive, ultra-fast growth. In college courses, news stories and case studies, we hear how companies like Starbucks and Lululemon expanded with breakneck speed, from small enterprises into industry-leading titans. However, just because those stories are well-known, it doesn’t mean they’re the norm. For many companies…

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Why Building a Culture of Compliance is So Important

The average person spends 90,000 hours at work (about one-third of our lifetimes). Most of us look for some sort of trade-off for the hours we give to our companies, like a paycheck or personal fulfillment. But what is the main benefit workers look for from their employers — and how can we use that…

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Key Marketing Automation Techniques for Conversion Rate Optimization 

In this era of digitalization, conversion rate optimization or CRO is a top priority issue for those who conduct their business online. To reach a better CRO, marketers incorporate different techniques to tackle different issues and stay on top. Many of these techniques are introduced by marketing automation aiming to build a truly practical strategy…

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