3 Most Devastating Small Business Pitfalls (and How to Avoid Them)
As a small business owner, you’re juggling a lot of details, decisions and doing a lot of hard work to keep your business solvent and successful. You may also be familiar with the grim statistics that almost half of all small businesses fail within the first five years of being open. While this figure certainly…
Read MoreConsumers Want Personalized Experiences and Products: Here’s How to Do It
The first thing that comes to mind about memorable brand experiences involves something personal and leaves an impression. And this is why a growing number of businesses are adopting personalization as a part of their core strategy. It’s branding’s most fundamental aspect that no entrepreneurial venture can afford to be without, especially in today’s increasingly…
Read More7 Ways to Improve Your Fleet Management Workflow
The efficiency of your work fleet can make a difference in how many vehicles you have and ongoing costs associated with sending technicians out on jobs. Improving your fleet’s management workflow isn’t difficult but does require some attention to detail and study of your current systems. From fleet service management to ensuring your vehicles comply…
Read More5 Crucial Things To Know About Paid Advertising
As a small business looking for ways to boost publicity and marketing activities, paid advertising may seem appealing. Indeed, it has been beneficial for many companies who used it as part of their marketing campaign. However, knowing what your business stands to risk when you rely solely on paid advertising is recommended. For example, 62%…
Read MoreBusiness Continuity: Everything You Need to Know
Business continuity is crucial to ensuring that you have the resources and processes to keep your business running smoothly in case of an emergency. Emergencies such as data breaches or cyberattacks pose a severe threat to companies today, not to mention more old-fashion crises like natural disasters. Implementing a business continuity plan can help minimize…
Read MoreJozef Opdeweegh’s Values Compass For Startups
Your values are like a compass: a reliable tool that can help you out when you’re trying to figure out which way to go. By setting our compass early, we can be surer in the direction of the steps we take. The philosopher Aristotle once wrote, ‘give me the child until he is seven and…
Read MoreLearning Strategies to Help Your Employees Get Hooked
While creating an employee training program, one of the key aspects that the L&D department wants to achieve is employee engagement. All the efforts in building relevant content, hiring the instructors, and other infrastructure go in vain if your employees are not engaged. Employee engagement in training can be estimated by various factors like attendance,…
Read More15 Simple Ways Of Keeping Your Team Working Well Each Week
Any successful business will have staff members that are both productive and content with what they’re doing. You cannot thrive without the people on your side all doing the right things and having the right attitudes. People will always be important to a business – the leader gets a lot of the credit and publicity,…
Read MoreExpanding Your Franchise Portfolio: Should You Double Down or Diversify?
We’ve all heard the saying that we should never put all our eggs in one basket. This lesson is applicable in so many ways—including franchising. If you rely on a singular source of revenue and disaster strikes, you won’t have any “eggs” left. In the world of franchising, there’s always the question of how best…
Read MoreSteve Jobs’ “Aha” Moment!
There is a process to innovation that can be summed up with four words: “Whoa. Wow! Hmmm. Yes!” Credit Dr. Mark Goulston with this. He states, that’s exactly how Steve Jobs described his “aha moment.” So, let’s paraphrase the late Mr. Jobs as we describe this process. A bit of history that “made” Apple rich…
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