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Business Continuity: Everything You Need to Know

By: SmallBizClub


ERP as an emergency response procedure, the text is written on a blue book lying on the office Desk among work papers

Business continuity is crucial to ensuring that you have the resources and processes to keep your business running smoothly in case of an emergency. Emergencies such as data breaches or cyberattacks pose a severe threat to companies today, not to mention more old-fashion crises like natural disasters.  

Implementing a business continuity plan can help minimize disruption to your company’s operations if disaster strikes. If you’re ready to hope for the best and prepare for the worst, here’s a guide to everything you need to know about business continuity. 

What is business continuity?

Business continuity is a company’s ability to withstand sudden disruptions, whether natural disasters or artificial. It is a critical component of disaster recovery and risk management. 

Business continuity aims to prevent interruptions in service and operations while also maintaining regulatory compliance and protecting vital information assets. It may also extend beyond an organization’s walls, with institutions working together in formal alliances or partnerships to ensure their survival during a crisis.

How business continuity works

Business continuity involves several crucial aspects of the business. One of these aspects is business continuity planning, which focuses on a company’s operational resilience and how to reduce risk and exposure in a disaster scenario.  

A powerful, steadfast communications technology is essential for any good business continuity plan. Business continuity also includes business recovery and contingency planning that ensures your organization can continue functioning despite any disruption or damage. 

These aspects are essential for maintaining an organization’s ability to function during and after an emergency occurs. Still, you must understand what they entail before deciding how much effort your company should put into each. 

The benefits of having a business continuity plan

Business continuity offers several advantages to help you stay competitive by protecting your brand, employees, and customers from any adverse effects due to unforeseen circumstances. Here are some benefits of having a business continuity plan:

  • Reduces costs and minimizes time wastage.
  • It mitigates financial risks.
  • Business continuity helps to build customer trust in your brand.
  • It develops employee confidence within the business.
  • Assists in creating a resilient company culture.

To achieve these benefits, you need to have a solid plan for what will happen if something goes wrong. An in-tact business continuity plan can also give your company an edge over competitors by keeping your business running smoothly even under less than ideal conditions.

Components required to support business continuity

Identifying and categorizing your business continuity requirements is often one of the most time-consuming parts of developing a disaster recovery plan. It requires understanding your organization’s critical information, systems, and people to determine how best to protect them. 

The scope can vary depending on what you’re trying to protect. It may include:

  • IT operations
  • Financial assets
  • Customer data
  • Intellectual-property
  • HR records 
  • Physical assets (e.g., real estate, office equipment)
  • Legal contracts (e.g., leases)

Wrap up

Business continuity combines all other aspects of business planning, allowing you to foresee and plan for every type of event that could potentially disrupt your business. By knowing what types of events are possible, and their potential impact on your company, you can prepare with innovative solutions that allow you to keep doing business no matter what happens. 

Published: May 14, 2022

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SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.

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