Buying an Ad vs. PR Efforts to Support Your Franchise
Unless your franchise agreement has a specific clause preventing you from marketing above and beyond your required regulations, you would do well to consider the question of ad purchases versus a public relations effort to boost your bottom line sales.
Read More What is the maximum amount I can pay to an individual for services before I must file a 1099?
Independent contractors pay their own payroll taxes and insurances, including workers’ compensation, and are not covered by many labor laws, so the financial and administrative benefits of having a workforce composed of independent contractors can be significant.
Meet People at Conferences with Topi
As demonstrated by the popularity of Facebook, Twitter and LinkedIn, social media can be valuable to businesses as a promotional tool and a networking opportunity.
Read More 5 Expectations Your Team Has for You as a Leader
Leaders help to create powerful, cohesive teams that enable organizations to achieve their targets. Part of being a great leader is understanding what the members of your team expect from you. You can use that knowledge to become a better leader and make them an even stronger team that can achieve anything.
Read More How to Start the Bookkeeping Process
Even if you do hire a bookkeeper, you have to be able to give them something to work with. So here’s how you should think about starting the bookkeeping process.
Read More 4 Tips for Writing a Strong Case Study
Case Studies are the marketing version of Aesop’s Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do you create a good case study?
Read More Does Marketing Keep You Up at Night? You’re Not Alone!
It’s official. If you’re worried about marketing your business or nonprofit, you’re among friends. A new Adobe study highlights the anxiety many of us experience when it comes to marketing.
Read More 3 Ways to Find a Mentor
Every startup founder can benefit from working with a mentor or coach. While ultimately you will be the one to execute and take action, a mentor or coach can help you at any stage of your venture.
Read More How to Combine Social Media with Email Marketing
Email marketing can be an effective tool in reaching your customers. What most people don’t understand is the difference between social media marketing and email marketing. They are quite different and both rely on a different method of reaching people.
Read More Recognizing and Responding to Institutional Customer Complaints
An institutional complaint happens when a customer complains about the way you do business. Usually the complaint is issued to a front line employee who has no control over the concern identified.
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