Branding for Small Businesses

Branding is an essential part of running a business, whether you’re the CEO of a multinational entertainment company or the founder of a mom-and-pop ice cream store with a single location.
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Keep Your Business Heated Up as the Temperatures Drop

It’s only October, however, parts of Colorado have already been hit with a major blizzard. Let’s face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients.
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Crowdfunding is Being Oversold

I think so-called “crowdfunding” is being oversold. Many people seem to think it’s going to mean a lot new investment money for U.S. startups. I don’t think so. Not yet. Maybe never.
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10 Easy Ways to Improve Your Email Open Rates

Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan.
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How to Avoid an Inventory Meltdown

The most common cause of inventory management breakdown is a failure to be consistent, timely, and accurate—simpler put, a failure to “keep up with it.” Whether you manage your inventory manually or you utilize an automated system, you won’t enjoy the desired results of inventory management unless you keep up with the procedure.
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