The Impact of Compassion
Do not underestimate the bottom-line impact of compassion. The ability to show care, empathy, and compassion is a heavy component of trust. The ability is rooted in two long-standing virtues.
Read More How Can I Reduce the Startup Costs of My Small Business?
Retail space… expensive equipment… unanticipated extra costs… these can be significant costs of running a small business. Reducing expenses help maximize the bottom line. Here are some tips on how to reduce the start-up costs of your small business.
Read More 5 Steps to Customer Service Glory
Sadly, the personal touch customers want—and deserve—is often lost in the daily grind of doing business, especially in larger companies. Too often the leaders do not model the very behaviors they expect from their teams.
Read More Top 5 Forms of Advanced Content Marketing for Lead Generation
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
Read More Loyalty is not Black and White
There have been a number of articles written regarding loyalty as if it were a black-and-white topic. The authors have made loyalty appear to be a term something like pregnancy. You’re either pregnant or you’re not.
Read More How to Balance a Family and a Startup
If you are starting a business venture, pull out the cape and the superhero costume, because there are ways that you can successfully start up a business and spend quality time with your family.
Read More Does Your Customer Understand Your Differentiation?
I’m often amazed by the discussions—or absence of discussions—on differentiation. In order to win, we have to differentiate our solutions, but we have to differentiate them in the areas the customer cares about.
Read More Drafting is a Great Concept for Business
Being in the lead position does have its benefits. You garner market share and name recognition, both of which are so important. The more you have of these two elements, the greater the probability that you will stay in the lead.
Read More Your Character Traits Need to Match the Job
Assessing characteristics of a current employee or a potential employee and matching their character with a suitable role within your company is not only vital to the success of your employees but also your business.
Read More Freelancers are the New Entrepreneurs for Services
You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and most often operate remotely (from anywhere in the world) in this age of the Internet. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. They are not the generalists required for new product startups.
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