Networking for Your Franchise Business
Networking can really help grow your business—including a franchise business. The name recognition your franchise already has can help you gain attention and clout more easily in organizations like the Chamber of Commerce or the Rotary Club, so it makes sense to take advantage of opportunities to speak or to head up committees in these groups.
Read More Is Your B2B Company Sending the Right Brand Messages?
Your B2B (business-to-business) company may not be sending the “right” brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.
Read More 3 Simple Steps to Help You Win the Customer Service Race
Excellent customer service is a hot commodity in today’s challenging economic environment. One way is to treat employees the way you expect them to treat your customers—and each other.
Read More SBA Loans for Veterans: MREIDL
The Small Business Administration has many helpful platforms and programs that are specifically geared towards veterans who are looking to engage in entrepreneurship and start their own small businesses. One such program is the Military Reservist Economic Injury Disaster Loan program (MREIDL).
Read More The Biggest Problem with No Isn’t the No
One thing that keeps a potentially great entrepreneur or salesperson from succeeding is the word “no.” Hearing that word endlessly when just starting out can be debilitating—but, not necessarily for the reason we might think.
Read More 4 Ways to Improve Your Customer Relationship Management
In every industry, no matter what you are selling, or what service you provide, there is some level of customer service or “customer-company interaction.” If your company is losing customers, or getting bad reviews, you may need to change your tactics.
Read More Holiday Sales Go Up: So Does the Risk of a Cyber Attack
The holiday shopping season not only brings a boost in sales but also an increase in cyber theft. Thieves prefer to target small- to medium-sized businesses because so many lack the resources or expertise to manage cyber-security effectively.
Read More One Simple Copywriting Tip for Startups: Highlight Benefits, Not Features
From afar, copywriting your own website content seems easy enough. After all, you think, no one knows more about your business than you. If you’ve already tried it, chances are you’ve realized it’s a lot tougher than it looks.
Read More Small Changes in Prices Can Make a Big Difference
If your business is trying to increase profits, raising prices is something you might consider in today’s economy. However, you have to be so careful when doing this so as not to alarm your customers.
Read More Don’t Be Fooled by All the Hype for Crowd Funding
The new hot topic for entrepreneurs the last couple of years is crowdfunding, which is anticipated to at least supplement, if not replace, the slow and mysterious process of current Angel and venture capital investors. The problem is that crowdfunding means something different to everyone, and even I have been confused by the different ways the term gets used.
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