Creating a 140-Character Brand Promise
Can you state your brand promise in 140 characters or fewer? And, more importantly, do you deliver on it? Would your customers be able to answer with your company’s name by simply reading the short, concise description?
Read More Entrepreneurs Dot No Easily Retire
So you’ve successfully sold your business and have received enough money from the sale to become financially independent, no longer having to work for a living.
Read More 5 Steps to Stop Overthinking and Start Testing Something New
We’re big advocates of just trying something and seeing where it goes. Our blog is a good example of that approach. It’s very “Lean Startup”?—we just decided to do it one day, and we did it in about an hour. We tweeted it out and it took off from there. Here’s how other organizations can do the same.
Read More What is Happening to Loyalty?
In difficult economic times price becomes a significant variable. However, customers know value and understand the implications of good customer service versus poor customer service.
Read More A Few Methods for Generating Online Marketing Ideas
Generating online marketing ideas that stick quickly becomes intimidating in the marketing strategy process, especially since it’s the phase at the very beginning.
Read More“How was everything?” Not a Great Customer Service Question!
“How was everything?” Have you been asked this question by a hotel front desk clerk, a server at a restaurant, or a car salesman after a demo ride? How likely is it that your response is either true or complete?
Read More5 Quick and Easy Ways to Ramp Up Your Online Security
Let’s face it, the reason you started your own business was hardly to wear the hat of system admin and spend your days worrying about the security and impregnability of your online systems, customer data and IP, was it?
Read MoreWhat’s a good source for a lead list and a good source or site for advertising to MLM prospects?
Regarding your lead list, the challenge you face is searching for people who want their names off that list. There are several ways to try to approach this group. One is to determine which magazines or publications they read and then contact the publications regarding purchasing/renting from their lists. Another option is to contact mailing list brokers.
Read More Growth Comes from Entrepreneurship
There is no country in the world where the culture of entrepreneurship is more central to life for millions of people than the United States. Think of the greatest innovations of the past century, and beyond. How many of them came from the United States?
Read More How Small Business Owners Can Take Advantage of Black Friday
Black Friday took on its ever-so-famous name in Philadelphia in the early 1960s when the city would be packed with people and vehicles on the Friday after Thanksgiving. In recent times, it has become a major “holiday” for commerce.
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