#1 Explainer Video: Because 1 Minute of Video is Worth 1.8 Million Words
It’s a tired cliche, but they say a picture is worth a thousand words. Going off of that math, a video must be worth quite a bit then. According to Dr. James McQuivey from Forrester Research, 1 minute of video was worth approximately 1.8 million words.
Read More Are Your eCommerce Customers “All Ears”?
With literally thousands of eCommerce sellers out there, how do you persuade the right customers to walk through the virtual doors of your online store?
Read More Strategist? No, Please—Not Me
I don’t want to be a strategist. Yeah, like you, I like to be a thinker. I like analysis. And strategy sounds cool. But the term strategist is too much pomp, arrogance, a relative of using utilize instead of use, or at that point of time instead of then.
Read More Maybe You’re Not Built for Business
Everyone is familiar with the American Dream concept. It holds that if you work hard enough, have your success, and pay your dues, you can achieve anything that you put your mind to. This we understand.
Read More Facebook’s Zuckerberg Takes $1 Salary to Reduce IRS Taxes
Can you imagine earning a paycheck of just $1 each year while living a comfortable lifestyle? Facebook CEO Mark Zuckerberg and head honchos at other giant corporations around the world can. And they are taking just a buck per year for good reason—to help their efforts in reducing taxes.
Read More Strengthening Our Receptivity Muscles
In John David Mann’s and my book, The Go-Giver, Law #5 is “The Law of Receptivity.” Both of us are continually told by others that, while applying this law often created breakthroughs, it was also the most difficult Law to grasp.
Read More From Cyclist to Technology Investor: 4 Lessons from the Frontlines
Long before I was an investor in tech startups, I was a pro cyclist. While these pursuits may seem unrelated, success in both professions depends on strategy, patience, preparation, and the instinct to seize opportunities.
Read More Never Underestimate the Power of a Group
As leaders, voicing your ideas, problems, and concerns to a group of trusted peers offers perspectives you could not otherwise access. Belonging to a trusted peer group or a board of advisors opens up a variety of benefits.
Read More You’re Blogging It Wrong: 5 Common Content Mistakes
We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. And as a result, many bloggers are making easily avoided mistakes on a daily basis.
Read More Consumer Psychology and eCommerce Checkouts
eCommerce has changed the way companies connect with customers and market goods. In the online world, shoppers form opinions, assess value, and make buying decisions without any first-hand experience of the items they are paying for.
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