Targeting Trends to Pay Attention to in 2014
As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.
Read More How to Make the Most Out of That Business Conference, Part 1
Successful management and delivery of an engaging and valuable business conference can be both a gratifying and stressful experience. There are many details to coordinate and inherent challenges to overcome but the experience doesn’t have to drive you crazy!
Read More 3 Ways Great Leaders Handle Great Adversity
The most resilient, impressive leaders I know have found ways to be courageous in the face of great adversity; life challenges lift them up instead of knock them down.
Read More Consumer Psychology and eCommerce Checkouts
eCommerce has changed the way companies connect with customers and market goods. In the online world, shoppers form opinions, assess value, and make buying decisions without any first-hand experience of the items they are paying for.
Read More 7 Keys to Building a Successful Brand
A brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
Read More Is Asset-Based Lending for You?
Asset-based financing is a specialized method of providing structured working capital and term loans that are secured by accounts receivable, inventory, machinery, equipment and/or real estate.
Read More Losing the Negotiation Before It Starts
Sales people seem to be obsessed with negotiation. They read books, they take all sorts of classes, they strategize “negotiation” sessions. Oddly, when I push on the negotiation issue, most negotiations that sales people focus on are about price.
Read More What is HeartBleed and Why Your Small Business Should Be Concerned
HeartBleed is not the first nor the last of security bugs that cause havoc on the technology infrastructure of today. However, by adhering to the right security standards and best-practices, your small business can ensure that the impact due to such vulnerabilities are kept at a minimum.
Read More The Battle Between Search and Social
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
Read More 5 Tips and 2 Warnings for Choosing Your Small Business Name
Shakespeare said that a rose by any other name would smell as sweet. However, some business names can be real stinkers. Therefore, if I may invoke a line from another famous production—Indiana Jones and the Last Crusade—choose wisely!
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