Your customers and prospects encounter content every day. Some of it is good, most of it is forgotten immediately. It is your job to make sure that your business content is remembered and has a positive impact on your customers.
Target Personas: Content Marketing’s New Buzzword
An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?
Is Your Website Eco-Friendly?
Bike to work. Recycle. Take shorter showers. As individuals, we are constantly bombarded with messages like these that encourage us to “Go Green.” Now, web designers are being urged to join the cause.
