Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
Facebook’s Dramatic Organic Reach Reversal and What It Means to You
It’s fascinating (and fun) to watch the ups and downs of some high-profile tech stocks. Sometimes they go from bad buy to impressive price faster than daytime soap opera characters morph from evil twin to…
Don’t Pay the Psychological Price of Being the “Low Price Leader”
I’ve stressed the importance of finding and exploiting niche markets many times in this space. One of the biggest reasons operating in a niche market is preferred is because you can enjoy higher prices and the higher…
5 Tips for Effective Communication in Your Small Business
In business, if you fail to communicate, you fail. And the special difficulty in small business is that you’re required to be an effective communicator in a wide variety of settings to a diverse group…
Leverage These Freelance Specialties
Upwork just published its list of the 20 fastest growing freelance categories or skills. Demand for each of these – via its system – has increased more than 100 percent over the last year. Some…
How to Be an Expert Niche Market Finder
I love the advice referred to in the classic KISS acronym: Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a…
8 Small Business Hacks for Growth and Productivity
I view small business hacks as falling into two categories: strategies and habits. And, whether it’s a strategy or a habit, I think that what makes a hack a hack is the ease at which…
How to Use Twitter Analytics to Find the Best Times to Tweet
I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets,…
Small Business Bookkeeping: What You Need to Know
In the rush and excitement of starting a new venture, it’s easy to overlook the importance of good small business bookkeeping in the early days and let things slide. When this happens, small business owners…
Easy Loyalty Hacks to Wow Your Customers
Get on the mailing list at Just Bundt Cakes and they’ll send you a coupon for a free Bundtlet on your birthday. (Don’t say I never did anything for you!) But my point here isn’t to add…
How Good Branding Runs Deeper Than Graphics and Typography
Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it…