Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
10 Characteristics of Leadership to Help You Grow Your Business
You’ve launched your startup. Things are going well, and you’re building your team. Suddenly, you find yourself in the position of being the leader, the captain of the ship, and you may be wondering what…
Discover the Yin and Yang of Marketing Alliances
There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other…
Small Business Writing: 5 Ways to Deliver Polished Content
There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump through: You need to be able to engage prospects in…
13 Reasons Commercial Accounting Software is Better Than Excel Spreadsheets
It’s a little ironic: Spreadsheets launched the personal computer business back in 1979 yet today spreadsheets can sink your small business…if you insist on using them for your accounting. VisiCalc was probably the first “killer…
4 Ways to Build Trust with Customers That Can Transform Your Business
“Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every newspaper’s classified ad section? I suppose a fair number of people answered the…
Small Business Accounting: How Much Of It Do You Really Need?
Entrepreneurs usually know very little about small business accounting when they launch their startup or local business. They’ve had an idea or see a problem that needs to be solved and they “go for it.”…
What You Can Learn from the Failures of the Pharaohs
If you want to walk the shortest path to frustration and failure, short-change training. No one in the world today, even the Egyptians themselves, really know how to build a pyramid like they did during…
How to Know When It’s Time to Fire an Employee
Deciding when it’s time to fire an employee isn’t an exact science. Occasionally a burst of outrageous behavior will make the decision obvious, but that’s seldom the case (fortunately!). Putting the issue in a broader…
Are Your Sales Suffering Due to These Common Faults?
If I make a mistake even a big one, as I’m typing this article, I can simply select the text, delete it and then correct it. You don’t always have that ability in sales….
The Concise Guide to Writing a Professional Press Release
Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information…