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7 Different Funding Options When Bootstrapping a Business

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Bootstrapping a business is essentially the art of hustling to get your business off the ground, without any funding or aid from outside. Empires that have been forged on this often tough, but rewarding path, are now the stuff of legends, and for good reason too.

Embarking on a bootstrapping journey is like being the captain of a ship where you’re both steering and patching up holes as you go. It’s exhilarating, challenging, and requires a mindset that thrives on innovation and adaptability. 

Entrepreneurs who tread this difficult path often emerge forged by fire, capable of taking on anything, or any challenge on their path. If you’re on this uphill road right now, here are some options to consider, to truly get your bootstrapped small business off-the-ground, and chugging along.

  1. Personal Savings: The DIY Bootstrap

Kicking off with personal savings – the go-to for many bootstrappers. This is about using your own money to fuel your business dreams. It’s pretty straightforward: you save up, you invest in your business. It’s all on you, which can be both liberating and, let’s be honest, a bit terrifying.

Using personal savings for bootstrapping means becoming your own investor. It’s a profound statement of belief in your business concept. When you put your own money on the line, it creates a sense of personal accountability that can be incredibly motivating. 

This method also keeps you directly in touch with the financial realities of your business. There’s no buffer between you and your company’s financial health, making you more attuned to spending wisely and identifying cost-effective strategies. 

Key Point: Budget like a boss. Every dollar counts when it’s your own.

  1. Consider Side Hustles

Side hustles are your financial backup dancers. Think of gigs like freelancing, consulting, or anything that brings in extra cash. This isn’t your main show, but it helps keep the lights on. The challenge is balancing time between your hustle and your main business gig.

Engaging inside hustles while bootstrapping is like juggling with extra balls in the air, but it’s worth it. These gigs are not just about earning extra cash, they’re also fantastic for networking and learning new skills that can be invaluable for your main business. 

They’re also a great testbed for entrepreneurial skills – sales, marketing, time management, you name it. By balancing a side hustle with your main venture, you’re not just earning; you’re growing as an entrepreneur in real-time.

Real Talk: I know someone who started a dog-walking business to fund her tech startup. Talk about a varied skill set!

  1. Pre-Sales & Advance Orders

Pre-sales are like making a promise and getting paid for it before you even deliver. If you’ve got a product or service that people are itching for, offer it on pre-sale. This method can give you a nice cash injection to get things rolling. But, you’ve got to deliver on that promise, so no pressure, right?

When customers commit their money before seeing the final product, it’s a powerful vote of confidence. This approach can also fuel your marketing efforts. Imagine the buzz you create when you say, “Our product is so in demand, we’re selling out before launch!” 

Additionally, pre-sales can provide essential cash flow to cover initial production costs, reducing the need for loans or dipping into savings. It’s a strategy that combines risk, trust, and excitement, setting a dynamic pace for your business growth.

Pro Tip: Use your pre-sales pitch to test and validate your product idea. It’s like a sneak peek into market demand.

Source – https://unsplash.com/photos/person-holding-pencil-and-stick-note-beside-table-rH8O0FHFpfw 


Crowdfunding, the digital age’s version of passing around the hat. Platforms like Kickstarter or Indiegogo let you present your idea to the world and ask for support. It’s a mix of marketing, storytelling, and a bit of charm. The challenge is standing out in a sea of brilliant ideas.

This isn’t just about collecting funds either, but rather a dynamic platform for market validation. It’s like hosting a global focus group where potential customers can vote with their wallets. This can be insightful for product development, as backers often provide feedback, suggestions, or even new ideas.

Successfully navigating a crowdfunding campaign requires more than just a solid product or idea, it demands a compelling narrative that resonates with potential backers. It’s storytelling with a purpose, where you’re not just selling a product, but also a vision and a dream.

Remember: It’s not just about the money, it’s about building a community around your product or service.

Bootstrapping With Revenue

This is a slow but steady race. You start small, reinvest the profits back into the business, and grow organically. It’s all about patience and being super resourceful. You’ll learn to cut costs like a pro and make every penny scream.

Reinvesting profits back into your business is a testament to disciplined growth and self-reliance. It’s like nurturing a plant, you water it with your profits and watch it grow steadily. 

This method builds a solid foundation for your business, as it relies on actual sales and real-world traction rather than speculation or external funding.Plus, growing organically allows you to maintain full control over your business decisions, keeping your vision and goals at the forefront without external pressures.

Personal Insight: This is a tough path, but it teaches you the value of every aspect of your business.

Strategic Partnerships

Teaming up with other businesses or entrepreneurs can open doors to resources and opportunities. It’s about finding complementary partners where you can share resources, expertise, or even customer bases.

Strategic partnerships are like creating a synergy where 1+1 equals more than 2. By aligning with the right partners, you’re not only sharing resources but also tapping into each other’s strengths. It’s about creating a collaborative ecosystem where each party brings something unique to the table.

When you partner with established businesses, their endorsement can serve as a powerful trust signal to potential customers. Plus, strategic partnerships can lead to shared learning and innovation, as you get exposed to different business models, strategies, and cultures.

Credit Cards

Although some bootstrapping purists would consider this to be blasphemous, having a credit card can be like having a financial swiss army knife in your pocket, particularly when starting a business.

You can use them for unexpected expenses, to smooth out cash flow bumps, or even to take advantage of rewards and cashback offers. The key benefit? They’re quick and relatively easy to use compared to traditional loans.

Credit cards, and their offers are a dime a dozen these days, and you can use a wide variety of comparison sites like Crédito to find and compare the best credit cards in Mexico, US, or any region across the globe where you are currently situated.

Source – https://unsplash.com/photos/person-using-laptop-computer-holding-card-Q59HmzK38eQ 

Wrapping It Up

Bootstrapping isn’t just a funding method, it’s a mindset. It’s about being scrappy, creative, and resilient. Sure, it’s not as flashy as landing big investors, but there’s a certain pride in building something from the ground up on your own terms. 

Remember, Rome wasn’t built in a day, and neither is a bootstrapped business. But hey, the journey? That’s where the real magic happens.

Published: January 31, 2024

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