a person

Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl

Latest

How Long Until I Know if This Channel Works for Me?

| Katya Constantine

Are you getting the best return on your online marketing spend? Probably not. Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels. Strong statement, I…

State of Mobile Email for SMBs in 2015

| Katya Constantine

Based on the growth in 2014, it was apparent that mobile email would be an even bigger deal in 2015. We haven’t been disappointed as email use on mobile devices took off at the beginning…

Dude Where’s My ROI?

| Katya Constantine

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display,…

When to Schedule Your Social Media Posts

| Katya Constantine
You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.

Holiday Retail 2014: Anytime. Everywhere.

| Katya Constantine
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.

The Most Effective Holiday Discount Offers

| Katya Constantine
Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales.

5 Things You Probably Didn’t Know About Google Analytics

| Katya Constantine
Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis.

How to Plan Ahead for the Holiday Marketing Season

| Katya Constantine
As summer draws to an end and Back to School season hits high gear, now is the best time to prepare for the upcoming holiday season! At DigiShopGirl Media, we have developed a holiday toolkit to make this planning easier.

2014 Email Performance by Industry

| Katya Constantine
Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates.

An Endless Stream of Data

| Katya Constantine
It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago.