In April, Facebook announced plans to overhaul the right-side column ads. Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.
As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.
For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a … let’s face: it’s a Pinterest wall.
Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content.
The effectiveness of email is continuing to rise. As consumer expectations and technology evolve, so must your approach. 29% of consumers now open email on their mobile device, yet only 2% of companies have an advanced mobile email marketing strategy.
Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan.
If you’re just getting your toes wet with social media, then you’ve come to the right place. This Social Media Cheat Sheet provides an overview on setting up your profile and some basic lingo for six of the major social media platforms.
The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections. If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.
When it comes to SEO, it’s important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO.
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