a person

Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl

Latest

3 Ways to Optimize for the Latest Facebook Algorithm Changes

| Katya Constantine
On August 6th, Facebook published an overview of their most recent algorithm changes. These will influence what your fans will see in their News Feed. Check out our recap and what it means for you.

mxHero, “App Store for Your Email,” Raises $1.25M Seed Round

| Katya Constantine
Leading business email innovator, mxHero has raised $1.25 million in seed financing from White Star Capital. Launched in 2012, mxHero is revolutionizing email for SMBs by making a lot of advance features available for Google Apps marketplace and other leading email platforms.

How to Avoid the Unsubscribe Trap

| Katya Constantine
Your email channel is your cheapest channel to communicate with customers. When used correctly, it will be your most efficient communication channel. So how do you avoid the spam trap?

5 Great Social Media Analytics Tools

| Katya Constantine
After evaluating lots of social media tools that try to visualize your online presence, your posts, people in your network, and messages in your network, here are some tools that caught my eye.