SmallBizClub
SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.
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The Impact of Packaging [Infographic]
Any business, big or small requires some form of expertise to build a wide customer base and this is where product packaging stands very important. For small business owners competing with big players, investing in packaging and good labeling can also be a good marketing initiative in business branding.
Is Automating Your Social Media in Your Business Plans?
Social media is becoming one of the greatest marketing tools out there, especially for small businesses. Between Facebook, Twitter, LinkedIn, Google+ and YouTube, you can reach and advertise to billions of people on any given day with just the click of a button.
4 Big Tips for SMBs to Manage Payroll Like a Big Business
Payroll needs to be right—accurate, on time, compliant with the law. When SMBs act like a big company in this area, they project strength and security to their workforce.
Are Your Employees Compromising Your Cyber-Security?
It does not matter what your view on the modern technologies in business is; if you are a business owner or in a management position of some kind, you will come into contact with the online world and your company will have at least some sort of a web-presence—perhaps only to the extent of storing data and sharing documents online.
How to Help Your Business Stand Out at a Trade Show
Trade shows are a fantastic way for you to really make your business stand out from all the competition. That’s because here, you’re given a platform to put your marketing materials on display for potential clients.
The Common Habits of Negotiators
Negotiations begin with the interchange of information, and many see this process like a challenging poker game—why should I reveal what I have in my hand before I can see what you have in yours?
Go Big or Go Home? Not Necessarily
Too many people are trying to find the “Next Big Thing” and forget about the small “things” that bring success. Just because your idea isn’t a brand new idea, doesn’t mean it can’t be successful. Every old idea can be improved upon by the next person. You don’t have to reinvent the wheel, but that doesn’t mean that you shouldn’t improve it.
How to Pitch [Infographic]
If you have the next big idea, you’re going to figure out how to spread the word. Usually it starts with a pitch to the media letting them know there’s this great new idea that is going to revolutionize everything.
Less is More with Some Content Marketing
Effective content marketing is less about volume than it is about the targeted alignment of content with a customer’s needs. Amazingly, those needs can be met without spending a lot of money.
3 Reasons Why a People Counting Service Will Help Your Small Retail Business
The odds are against you, so you need to use every tool you can get your hands on. One such tool is a people counting service, offered by companies that use high-grade video technology to track and analyze the people in your store. Here are 3 reasons why this service will benefit your small retail business.