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Building a Social Media Base

By: SmallBizClub


Small business social media marketing faces the constraints of strategy and time. Social media enthusiast Philip Rickwood joins me today to explain how he amassed 71,000+ Twitter followers in a relatively short time, a remarkable feat for someone who is not employed full time in the field. In this episode we discuss his journey, social media management tools and how he manages it in about one hour per day.

Key Points
  • Do use tools to make social media management a quick and painless process
  • There is some debate over the value of social media for businesses that cannot or do not engage with their communities
  • You can make connections though social media
Contact Info & Social Media Tools
  • Follow/Reach Philip on Twitter – @afhitcom
  • ManageFlitter – App that enables Twitter management as well as provides analytical insight such as who has unfollowed you, inactive followers, and influencers you are connected to.
  • Socializer – Simultaneously post to unlimited App.net, Twitter & Facebook (pages & timeline) accounts from one app.
  • SproutSocial – A management and engagement platform for small business.
  • BufferApp – Allows scheduled posts of Tweets along with analytics.
  • HootSuite – Social media management dashboard.

This podcast was originally published by The Growing Entrepreneur
Published: March 3, 2015

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SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.

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