Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
Email Marketing is a Strong Influencer in B2C Buying
How’s this for a statistic? Nearly all (98%) of the more than 1,800 consumers polled are influenced by a marketing email to make a purchase! This a good indicator for small and medium businesses that email marketing…
How to Practice Sticktoitiveness and Succeed in Business
Sticktoitiveness? Yes, it’s a real word. I checked! Dictionary.com has the definition: noun: dogged perseverance; resolute tenacity; also written stick-to-it-ive-ness Example: The only way she has published so many books is through stick-to-it-ive-ness. Funny how…
How Difficult Is It to Reach You?
Is your organization’s telephone number and email address buried deep in its website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and partners to give up…
Focus on Your Brand Before Launching New Business
If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only…
How Easy is It to Do Business with You?
Do you how know easy (or difficult) it is for your customers to do business with your SMB (small-medium business) or nonprofit? If you’re not sure, I suggest you find out. Why am I asking…
Engage and Honor Employees for a Happy and Trustworthy Brand – Part 2
Engage and Honor Employees for a Happy and Trustworthy Brand
Majority of Small Business Owners Say They Lack Marketing Skills
3 Dumb Things You Should Never Say to a Complaining Customer
