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Engage and Honor Employees for a Happy and Trustworthy Brand – Part 2

Last week in Part 1, we looked at how unhappy employees can affect your brand. Every employee touchpoint conveys your brand to customers. So, how do you create internal customer (employee) centrism?

Here are some tips that are included in my upcoming book, Beyond Your Logo: 7 Brand Ideas that Matter Most for Small Business Success:

TIPS ON ACHIEVING INTERNAL CUSTOMER CENTRISM

Use an employee recognition program or platform that gives you the tools and means to recognize employees and show them appreciation.
Create a workplace environment that is clean, orderly, healthy, and safe. No one wants to work in a pigsty or feel that his health is at risk by coming to work.
Ensure that employees know what the business’s overarching strategy is and how they can play a role in achieving it.
Share appropriate resources with employees: blog posts, articles, books, journals, and other educational tools for their areas of responsibility. Encourage them to do the same.
When the company can prioritize and afford it, offer employees professional development opportunities.
Make the workplace fun and encourage employee camaraderie.
Cut employees some slack when necessary. Although separating personal lives from the workplace is important in maintaining professionalism, acknowledge that people are human and we all have bad days—and challenging life experiences.
Show compassion and adaptability in cases where people need additional tender loving care (TLC) or consideration. What makes a strong, positive workplace is when team members are supportive of one another.
Offer shorter work days or the ability to work from home when necessary and feasible. As long as your flexibility and goodwill aren’t taken for granted or abused, it’s good for business when you treat employees with respect and understand their needs.

This article was originally published by Elaine Fogel

Published: July 21, 2015
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Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.