Drew McLellan
Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting. Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.
Latest
Leveraging the Power of Converged Media
I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly…
How Do We Connect with Our Audience?
We talk about wanting to engage and connect with our audience but what does that actually mean? Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and…
Are You Leveraging Visual Content?
If any of the trend reports from the last five years are accurate, visual content should be a critical element in your marketing and content strategy. If you’ve mastered this, you’re in the minority. While a…
No One Wants to Be Sold
Here’s a truth we seem to want to ignore—no one wants to be sold. Ever. Think about some of your favorite stores. Beyond the merchandise they have, what do you love about going there? Odds are…
Dollar Cost Averaging Equals Marketing
If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or…
Pinpoint Your Sweet Spot Customers
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers—finding those sweet spot customers and turn them into your best marketing tool. Rather…
Are You Minding Your Packaging?
The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters, too. Yes, it probably costs more. And yes, it means you have to keep…
If They Don’t Care, Are You Even There?
No One Likes You
