Posts Tagged ‘Saving Money’
3 Key Startup Jobs to Outsource
If you’re running an early-stage startup, chances are there are some knowledge gaps in your core team. You may be strong on the technical side or a product whiz, but what about financial strategy, administration, HR? Are you prepared to manage the day-to-day of your startup, from recruiting new talent to bookkeeping to financial planning?
Read More Contractors Must Really Be Independent
How many of us have “hired” independent contractors over the years, a bit worried over the gray area between employee and contractor as defined by the IRS? I’ve experienced the results of a wrong decision, and the IRS and state agencies are not forgiving in their pursuit of penalties, interest, and (most damaging) assessing a company with both employer and employee taxes when reclassifying the person as an employee.
Read More Be Greener on Earth Day 2013
Today is Earth Day 2013, and it’s a time for business owners to think about their green initiatives and the things they can do to be more green. Office Depot surveyed 1,000 small and medium-sized business about their environmental consciousness, and they had some really interesting results. I want to share some of the highlights—maybe they’ll help your thinking about these questions.
Read More What is the Cost of Employee Turnover?
Employee turnover is more costly than you think. Every businessman knows at some level that it’s easier for them if they can manage to keep their current employees than to need to find replacements. However, the cost of staff turnover is surprisingly high, and many small business owners don’t fully realize just how expensive it is to replace an employee.
Read More How Can I Get Free Local Publicity for My Business?
You can’t afford a Super Bowl ad for your small business, but that doesn’t mean you’re shut out of the media. You can take advantage of free local publicity to bring in new customers and build a trustworthy brand that people believe in.
Read More Educate Your Customers
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
Read More How Much Should You Pay Your Accountant?
Finding the right accountant for your business, but so is making sure you pay the right amount. You don’t want to overpay, but your accountant also needs to hit his or her own income targets. Depending on your business situation and accounting needs, there are several arrangements to choose from.
Read MoreWhy Cloud Technology?
There’s a good chance you’ve used cloud technology without even realizing it. Understanding cloud technology will help you make an informed decision on whether this rapidly growing field can work for you. This guide presents both the pros and the cons of taking your business into “the cloud.”
Read More Advertising through Your Customers
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
Read More What Is a Sales Alliance, And How Can It Help You?
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
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