5 Don’ts of Thought Leadership

So you know what to do to be an effective thought leader in your industry, but are you familiar with the don’ts? Here are a few points to avoid and what you should be doing instead for a truly impactful thought leadership. 1. Don’t Take Absolutely Every Opportunity to Promote Yourself It’s easy to fall…

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A Simple Test: Are We Managing Like Jerks?

Are we who issue orders to associates or employees ever acting as jerks? We’d never like to think so, or we wouldn’t do it in the first place. If someone is saying “This is confusing to me,” when you’ve given an instruction or order, there are a number of ways to respond. Of course it…

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6 Recruitment Trends Every Business Needs to Know About

Earlier this year, we conducted a survey that asked: What is your top 2016 HR priority? Although the sample size was small, there was a clear winner, and we continue to see this trend throughout the HR industry, startups, and small businesses. Of the six options provided—Recruitment, Workplace Safety, Employee Relations, Compensation & Benefits, Compliance…

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A Personality-Based Approach Leads to More Sales

One of the most effective ways to be a successful salesperson is to use a client-centered approach to sales. That means tailoring your sales presentation to suit the personality and specific needs of the client. Often salespeople aren’t as successful as they could be because they use the same canned presentation with all their clients.…

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Are You “Intelligent” Enough to Be an Entrepreneur?

Many people feel that they just aren’t smart enough to be an entrepreneur, yet there seems to be no convincing evidence that a high IQ is a prerequisite for this lifestyle. We all know of successful businesses started by first-time entrepreneurs who dropped out of school, and according to many sources, “street smarts” (experience) tends to…

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Provocation or Obnoxiousness?

The concept of provoking our customers, getting them to think about their businesses differently is a key element of providing insights. Paraphrasing Brent Adamson, to help our customers “unlearn” we have to show them what they are currently doing may be wrong. That is, there may be different ways of operating that will produce superior results, or…

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Surviving a Bad Work Marriage

Sometimes Love Just Isn’t Enough “All happy families are alike; each unhappy family is unhappy in its own way.” —Leo Tolstoy, Anna Karenina Sometimes—maybe often—they deliver great work. But almost always it comes with a price. They yell, they scream, they manipulate, they brood, they threaten, they bully…and then when people ask what all the drama…

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The Age of the Introvert Entrepreneur

FranNet works with entrepreneurs of all ages and personalities, and the more reserved individuals of the business world are no exception. Influential men and women are lending an ear to the quieter, underestimated introverts and the marvelous qualities they bring to the entrepreneurial world. As far as corporate culture goes, there are the overtly energetic,…

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Why Teams Led by Nice Guys Finish First

  Robert Fulghum has probably made about a gazillion dollars from “All I Really Need to Know I Learned in Kindergarten” and all the spin-offs it’s produced. His works remind me of a category that used to be on Kindergarten report cards. Back in the day we were rated on this report card line item:…

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A Practical Guide to B2B Marketing with Attitude

With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox…

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