Posts Tagged ‘Content Marketing’
How to Optimize Your Content for Google Answer Boxes
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this post, I’ll share…
Read More5 Best Practices for Amplifying Influencer Content
Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content, however, is only half the battle. No matter how great your content may be, it’s rendered useless if you can’t get it in front of the audience (or in some cases,…
Read MoreContent Distribution and Promotion for Audience Acquisition
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally speaking, for…
Read MoreFrom Necessity to Relevancy: 5 Ways to Boost Your Brand Relevance
The most innovative and leading companies today have found channels to move beyond being simply a product or service. They’ve managed to integrate themselves into the lives of their customers in mutually beneficial ways. They matter, and not just when someone needs them. Apple, Google, Amazon, and even Subway have migrated from necessity to relevancy.…
Read More10 Important Marketing Predictions for 2017
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially…
Read More3 Ways to Boost Social Media Presence
Social media is the great new marketing landscape. In fact, if you don’t have a social media presence yet, you’re setting yourself up for failure. Studies have shown that 84% of Millennial consumers check out business profiles on social media and company websites before they make a purchase. That means that if they can’t find…
Read MoreValidation: The Most Important Piece of Content Creation You’re Missing
Whether you’re creating your next ebook, infographic, webinar or blog post, coming up with new topics to write about is a tedious and often tiresome feeling we’re all too familiar with. Going a step further to validate the topics you want to pursue are actually worth writing about is even more of a time-consuming effort…
Read MoreContent is Still King in Building Your Business
Providing relevant, valuable content is one of the most effective ways to attract new clients and develop a loyal customer base. When you use content to brand your business, you have access to unlimited exposure via social media networks and online channels. Consistently adding to this bank of information over a period of time is…
Read MoreWhy Great Content Needs Great Marketing
It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity and tells a compelling, emotional story all at the same time—one that your audience will want to share with their friends and which binds them to your content. Of course, creating…
Read MoreHow to Improve Your Website’s Organic Click-Through Rate in Google
Organic click-through rate, or CTR is another measurement of the success of your website, much like SEO. But CTR is often neglected, and if you’re neglecting CTR, you could be missing out on significant improvements in your traffic. In case you don’t know what CTR is, it’s the percentage of people who actually click on…
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