Optimizing SEO: A Guide to Creating Internal Links in WordPress

When it comes to navigating the vast landscape of the internet, internal links play a crucial role in guiding both users and search engines through the digital maze. These seemingly humble links hold the key to not just enhancing your website’s SEO but also creating a smoother, more enjoyable experience for your visitors. Internal linking isn’t…

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4  Ways to Foster and Keep Consumer Engagement

The internet has created a paradox in the world of marketing. On the one hand, it’s so much easier to publish content than it used to be. Many marketing channels are free or affordable, and there are very literally billions of people who can be reached. The playing field is more accessible, which means there…

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The Art of Video Marketing: 7 Essential Things to Consider

Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch video to learn more about a product, and 89% say the content convinces them to…

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Keyword Intent: The Key to Unlocking SEO Success

Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs). Alongside determining which keywords to target, it’s also important for marketers to understand the intent linked to those keywords, as…

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Why Is It Important To Tell A Story In Your Marketing?

If you are interested in marketing and you need to make your current marketing much better to attract more customers, what is it you can do to change your current strategy? One idea that many business owners find useful is to tell a story. If you can tell a story through your marketing, it will…

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Should Your Business Have A Social Media Content Plan?

10-tips-to-generate-leads-on-social-media

Developing your business strategy can be quite hard. But what’s even harder is executing it. This is where a social media content plan comes in handy. Your social media content plan should be tailored to your specific business goals. It should also be flexible enough to change as your business grows and evolves. How Social…

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6 Easy Ways to Boost Your Brand in 2022

In the digital world we live in, it’s essential for businesses of all sizes to have a strong online presence. Now, more than ever, potential customers are going to be researching products and services online, so if your business doesn’t reach them through a digital channel, they are much less likely to purchase what you…

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These Apps Will Streamline Your Content Marketing in 2021

Most online businesses rely on content marketing in some way. Whether you’re growing your social media presence for your eCommerce store, or growing traffic for your affiliate marketing blog, content marketing can be the difference between failure and success. According to the Aberdeen Group, brands that use content marketing have, on average, six times higher…

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4 Simple Ways to Improve Your Content Strategy

Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the ever-changing needs and expectations of your target audience.  4 Easy Improvements You Can Make  Having a content strategy is a…

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Don’t Let Shutdown Fears Stop Business from Growing

Starting a business can be an exciting yet overwhelming experience. It’s the opportunity of a lifetime. Many individuals don’t have the chance to pursue the dream of being their own boss. But, here you are putting that dream to life.  After years of saving money, it’s time to set up the business of your dreams.…

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