Posts Tagged ‘Branding’
Small Business Brands Win with Boldness
When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street.
Read More What’s in a Name? 7 Things to Consider When Naming Your Brand
Shakespeare was right to question—what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy.
Read More 7 New Years’ Resolutions to Set for Your Company
As 2013 draws to an end, you’re probably focused on closing out the year with a bang. You’ve got to think about taxes, dealing with old inventory and any other details that will help you make sure that the you can move on to next year.
Read More Why We Still Need Business Cards
The demise of the 3½ x 2? business card is a myth. If you’re working, you still need a business card. Why? Here are seven good reasons.
Read More When Salespeople Don’t Sell
What happens when sales people don’t do what they have the skills to do? When economies are good and businesses are humming along, many sales people joke that products sell themselves. But once the economy catches up and sales numbers drop, this is where the real talent rises to the surface.
Read More Entrepreneurs Should Rollout Local But Plan Global
New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.
Read More Customer Congruency: What Are We Promising Our Customers?
As a business, we try to get our customers to perceive us a certain way. In the end, the customer determines if we have succeeded. What promises are we making to our customers?
Read More 5 Benefits of Using Green Screen Backgrounds in Web Video
With user-friendly video software and cheap materials, green screen is now easily available to the general public. There are many unique and interesting ways to utilize a green screen to take your videos to the next level.
Read More Tell a Story to Build Your Brand
Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through the noise.
Read More Business Looking for Growth? 5 Benefits of Being Reviewed
Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.
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