Posts Tagged ‘Analytics’
6 Simple Ways to Make Google Analytics Work for You
Google Analytics is a powerful tool that businesses can use to track their online presence. In the hands of a proficient marketer, Google Analytics can work. However awesome the tool itself is it can only go so far. A lot of its utility comes down to user proficiency. While Google Analytics may seem intimidating and overwhelming…
Read MoreHow to Remove Google Analytics Referral Spam
Referral spam (also referrer or log spam) is bogus information that can skew analytics data and the reports that come from it. The image below is an example from a low-traffic website where the spikes are easy to see.
Read More Why We Have Fewer Choices in a World of Wider Choice
Whether as individual consumers, or organizations, there’s an interesting paradox. The number of choices we have is expanding at a huge rate.
Read More 6 Critical Components of Your Marketing Plan
Planning isn’t something many go-getters embrace. It requires putting on the brakes while details get woven together into a failproof strategy.
Read More 5 Steps Toward Improved Reporting
It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all.
Read More 5 Reasons Big Data Isn’t Just for Big Business
No matter how big your company may be, you have likely heard of big data. The collection and analysis of huge amounts of data has become a popular option for companies in every industry, but some small business owners are still unsure about using it.
Read More How Would You Rate Your Company’s Business Intelligence?
Businesses are generating more data than ever before. While some of them are struggling to manage their data properly, others have found ways to turn their data into a valuable asset.
Read More 4 Techniques to Value a Business
When buying or selling a business, it all comes down to price. Is the offer fair? Does it overestimate the value of the company? Underestimate the value of the company?
Read More Big Data Delivers Customized Experiences or It’s Just Noise
If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Suffice it to say, we are leaving quite a trail.
Read More 4 Success Strategies I Took from the NFL to My Business
If football taught me anything about business, it’s that you win the game one play at a time. It’s an analogy I’ve used in the past. As a small business owner and entrepreneur, I face many of the same challenges I did on the field and I use similar strategies for tackling them.
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