Posts Tagged ‘Advertising’
Want to Reach High-Income Baby Boomers?
If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.
Read More Everything You Need to Know About Mobile Ads [Infographic]
On average it costs $2.85 to reach 1,000 iPhone users with a mobile ad. Compare that to a national newspaper, which can cost as much as $100 for 1,000 viewers. Obviously, mobile ads are a very effective way to spend your advertising dollars, but how do you start?
Read More Why Native Advertising is Taking Over
There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
Read More How Good Copy Can Make Your B2B Sales Presentations More Effective
I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong.
Read More Breaking AdWords Announcements: A Renewed Focus on Users
The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies.
Read More Is Creativity Bad for Marketing?
As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
Read More What Your Website Says About You
Your website is a massive part of how people judge your business as a whole. If it looks like something that is still stuck in the 90’s-early 00’s (think HTML, primitive flash, gradients!), then that’s a bad sign. But even the most modern, sleek looking sites are nothing without any substance attributed to them.
Read More 5 Ways to Perfect Lead Scoring with HubSpot
Have you ever wondered how to separate the sales ready leads from the ones that aren’t quite there yet? The answer lies in the missing link to your current marketing strategy: lead scoring.
Read More Digital Video Ad Convergence Keeps TV Relevant
One of the big winners of this inevitable march toward digital integration is none other than the crown jewel of traditional advertising: TV. Long Live the Boob Tube.
Read More US Restaurant Sales Expected to Increase in 2014
How is your restaurant looking for the 2014 forecast? Multiple media outlets have been reporting that U.S. restaurant industry sales are projected to go beyond $683 billion in 2014, which would be an increase of 3.6 percent from 2013.
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