Posts Tagged ‘Advertising’
15 Powerful Ways to Growth-Hack Your Social Media: Part 2
Picking up where we left off last week, we’re going to examine some more amazing ways to boost your social following and engagement. These tactics are not only tried and true, but simple to execute and deliver powerful results! Without further ado, let’s get to it. 6. Remarketing This one is pretty easy to follow…
Read MoreHow to Pick Your Shots When Advertising a Small Business
Almost every small business and startup faces a single problem and it’s one that gets very little attention in articles like these: How can you compete against bigger or more established businesses? If you only pay attention to the conventional wisdom that is most often articulated in advice articles, it will make marketing or advertising…
Read MorePaid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98…
Read MoreLeave the Ad Bidding Headaches to Software Programs
These days, if you happen to be in a marketing presentation, you cannot escape hearing “big data” and “personalized advertising” a couple of times, at least. Then there will be the epic cliché of advertising—“the right message to the right person at the right time at the right place.” It has been around for a…
Read MoreInsight into Using Ad Retargeting to Convert Email Leads
Generating a solid lead list takes a lot of time and energy; the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign of business health. However, if you can’t convert the leads into paying customers/sales, then their value is greatly diminished. Q:…
Read MoreLeveraging the Power of Converged Media
I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly a fresh concept. We’re talking about media differently today and I think that’s smart. The truth is our definition of…
Read MorePaid Advertising 101: Understanding Search and Display Advertising
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up…
Read MoreA Creative Way to Get Products in Front of Willing Buyers
Twitter is adding buy buttons. Instagram is doing the same. Amazon offers same-day grocery delivery in several markets. All of these are retail experiments to discover the ideal strategies that use technology to connect buyers to products in the systems that buyers find most convenient. It’s a very creative area in retail and one where…
Read MoreReasons to Use Bing Ads Instead of Google AdWords
Are you looking for an alternative to Google Adwords? Looking to get more out of your PPC budget? Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons you might use Bing Ads Instead of Google Adwords. With cheaper cost per click & less competition on average, Bing…
Read MoreHow to Supercharge Your Headlines Using These 4 Tips: Part 2
In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has more attention-grabbing power. After all, that is the goal of the headline. To grab your prospect’s attention and get them…
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