Starting Up on a Shoestring Budget? The Key is Niche Marketing.

In combining two concepts close to her heart—dressing women well for little money and collaborative consumption—Tracy DiNunzio has built a successful, sustainable and innovative business.

Can You Borrow Your Way to Success?

In order to be able to obtain a loan, SBA or conventional, you must meet the basic financial institution risk rating, which is known as the "5 Cs of Lending."

How to Size Your Marketing Budget for Funding

It's not uncommon for me to see a startup business plan "mission" to be the "premier brand" for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors.

5 Logistical Steps for Startups Seeking Investors

Don't charge the hill until you are "ready." This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early.

Build a Company—Not Just a Product

Some businesses are built around a single idea. And sometimes that idea is just too small a slice of the big picture to be interesting to investors.

Two Key Digital Innovations for Small Business

There's never been a more exciting time to be a small business owner. Whether you are a sole proprietor or have a team of employees working for you, never before have so many innovative tools been available to improve your business.

Include Your Labor Value in Your Plan

Investors love it when entrepreneurs draw little or no money from their startups. It extends the cash available for research and other necessary fixed costs and gives the fragile, young company more "runway" to get to breakeven.

Realistic Options for Financing Your Startup

One of the first challenges new entrepreneurs face is finding a way to finance their businesses. You have a great business idea but little money to implement it; and, like every entrepreneur before you, you try to scrounge enough money to launch your startup—your dream.

Project Cash Flow, Not Just Profit, During Start-Up

Business plans that I see often show three to five years of projections, demonstrating profitability at the end of so many months of operation. Most every one of these uses an accrual basis for determining break-even, never attempting to predict the cash impact of major items.

3 Ways to Fund Your New Startup

Knowing the most common funding options gives you the foundation you need to develop your customized fundraising strategy. So here is a quick(ish) overview of the most common funding types for early-stage startups.

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