Target Personas: Content Marketing’s New Buzzword

An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?

How to Turn “Showrooming” to Your Advantage

So if retailers can't stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?

5 Marketing Tactics Every Business Can Learn From

If you have a broad plan that implements several different marketing tactics in unique ways, you can reach an expansive market and earn a sizable return on your marketing investment by turning prospects into sales, and sales into loyal customers.

Is Your B2B Company Sending the Right Brand Messages?

Your B2B (business-to-business) company may not be sending the "right" brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.

What a Nasty Rash Taught Me About Marketing

Empathy is probably one of the most effective yet under-employed "ingredients" in successful marketing. If you can genuinely empathize with your customers, they're going to feel it.

Small Business Marketing Budgets

If you're a small business, what's the best way to budget and how much should you spend? If you're like 67% of small businesses you're spending just about $2,000 a year on your marketing—which depending on your industry can be too much or too little.

Does Your Customer Understand Your Differentiation?

I'm often amazed by the discussions—or absence of discussions—on differentiation. In order to win, we have to differentiate our solutions, but we have to differentiate them in the areas the customer cares about.

Embrace the Limb

For all the words I write on branding, everything I'm saying boils down to this: if you're not playing, you're losing.

What We Talk About When We Talk About Content

"The first thing to understand about content strategy is that no two people understand it the same way. It's a relatively new—and extremely broad—discipline with no single definitive definition."

Marketing That Sticks: 7 Winning Inbound Marketing Campaign Strategies

What does it take for a marketing campaign strategy to really draw the target audience in and make a long lasting high impact impression? Here are seven winning marketing campaign strategies sure to make your marketing shtick strong enough to stick around.

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