Content marketing. It seems like everyone's talking about it. But what exactly is it and what can it do for your business? Odds are, if you're doing any marketing at all, you're at least accidentally dabbling in content marketing.
If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going training? It's not just about customer service and brand awareness. It's not that everyone knows your brand, it's what their perception of your brand is.
Many companies find that their marketing message gets "lost in translation" during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. Beyond the mechanics of how we communicate with audiences, the heart of good PR has been, and will be the same.
Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is "newsjacking."
I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.
You may not have a big office or employees, but you're at the top of your game. You go above and beyond to impress your customers, and you've never let a single one down. So how come you feel pressured to convince customers that your solo business is just as reliable as larger competitors?
When you're seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They've heard of branding through their trade publications and on the street.
Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?
An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?