5 Best Practices for Amplifying Influencer Content

Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content,...

8 Ways to Market to Customer Emotion as Well as Logic

The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but...

Why SMS Marketing Works When Email Doesn’t

Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity...

Influencer Marketing is Hot But Not New

Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the...

Will It Work?

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any...

Micromarketing Benefits: Great Rewards for a Challenging Strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him...

14 Business SMS Messages Everyone Needs to Use

Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do...

Avoid These Mistakes Sending Bulk SMS Messages

I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes...

The Future of Text Message Marketing in 2017

Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke...

10 Important Marketing Predictions for 2017

Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many...

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