Don’t Forget the Packaging

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that...

4 Reasons Videos are Taking Over Manufacturing Marketing

Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes...

Smart Mobile Marketing is Scarce at Best

As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted...

Everything You Need to Know About Sending and Receiving SMS Messages Online

If you want to know more about sending and receiving SMS messages online, you’re in the right place. Today, we’re going to cover a...

Marketing Automation Done Right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels...

Idea of the Month Club

Remember back in the day when you could subscribe to a Book of the Month Club or a Record of the Month Club? It...

5 Don’ts of Thought Leadership

So you know what to do to be an effective thought leader in your industry, but are you familiar with the don'ts? Here are...

Why You Should Use Bulk Text to Promote Your Small Business

If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is...

5 Best Practices for Amplifying Influencer Content

Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content,...

8 Ways to Market to Customer Emotion as Well as Logic

The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but...

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