Jumping on the Podcasting Bandwagon

As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need...

The Eyes Have It: Infographics

We’re knee deep into a series that is focused on helping you plan for 2019 by identifying the channels too critical for you to...

The Biggest Trends in Marketing Right Now

Ever since the emergence of the Internet and smart devices, the marketing and advertising field has increasingly morphed into a digital industry. Today, marketers...

Big Data Can Yield Big Results for Small-Scale Businesses

The market for technology brings something new and useful every day. Technology brings joy not only for end users but also for businesses. Large-scale...

Channels to Consider for 2019: Video

We’ve been talking about some of the channels—email, reviews, video, etc.—that I think every organization needs to consider as they build out their 2019...

Use AI Strategically to Improve Your Marketing Model

It’s uncommon today to find a new technology in marketing that does not promote Artificial Intelligence (AI) in some fashion. Some people understand AI...

Could Marketing Be a Revenue Source?

Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage...

How to Use Mobile Marketing in Your Small Business

Even while on the move, people stay connected to the web. You’d be hard pressed to see anyone who isn’t driving or with other...

8 Best Practice Techniques for Homerun SMS Marketing Campaigns

SMS marketing remains remarkably responsive. Despite being over 25 years old and incredibly basic compared to the host of other messaging apps, more and more...

How Texting Works to Increase Business Sales

Did you know in 2016, 31% of sales were on a mobile device… and in 2018 that number is expected to skyrocket! If that doesn’t...

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