The Faces of Our Customers

Recently, I’ve been trying something new when I meet with clients. I ask, “When was the last time you visited your customers–in a non...

Are You Striking Deals or Forming Strategic Relationships?

Language – if we listen carefully –reveals a lot about the changes happening in society, and business is, of course, an important part of...

Gratitude Magnified

Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants...

Build a Referral Network for Your Business in 4 Easy Steps

In order to succeed, a business leader should establish a connection based on trust with other business persons within his/her industry. While running a marketing...

Cole Slaw, Carrots, and Limiting Beliefs

We’ve often explored the concept of Belief Systems and how our personal way of understanding and relating to the world — typically on an unconscious level...

What We Learned from Losing Clients

At Seer, we’re the first to admit that we aren’t perfect. While we strive to be better partners to our clients every day, we know...

Reducing the Stress Factor

Whether you’re successfully part of an internal marketing team, at an agency or even a business owner – you’ve got a skill that you...

Understanding Uncertainty is Vital to an Entrepreneur

Pop quiz: what relationship factor is the single most common trait in the successful entrepreneur? My answer: understanding uncertainty. Living with uncertainty Why? First let me say that...

Become a Partner, Not a Vendor

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo...

Why Bother with Loyalty?

Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil...

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