Forget Business Networking. It’s a Hoax

Forget business networking. “Networking” as a business activity is a hoax. Business relationships that you build as business assets are meaningless. As soon as...

We Always Make an Impression

There was an interesting comment in one of my latest rants, “God, Save Me From Clueless LinkedIn Prospecting.” The reader said, “At least he made...

Learn Qualities of a Good Networker

At a recent seminar I was asked ‘What are the qualities of a good networker? What makes a good networker?” The short answer… look for...

5 Tips for Attending an Overseas Business Conference

When preparing for a business conference overseas, first and foremost; know something about your destination either by reference or Internet research. You should also...

Transparency Leads to Trust

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid...

Why Trade Shows Are Still Relevant

Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in...

30 Proven Tips for Building Trust & Rapport with Clients

Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via...

Press Release Partnerships: Worth the Effort?

Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And...

Can You Pierce Layers in Supplier–Customer Partnerships?

I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product...

Giving and REALLY Receiving

Early on in The Go-Giver, Joe, upon realizing he would not land a desired account, referred them to one of his competitors who was in a...

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