The whole world seems to have been bewitched by the power of social media. However, as a startup business entrepreneur or a small business owner you are more concerned about a marketing tool and system that will fetch you high revenue for minimum costs.
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
Want to reach customers based on location, age, interests and other demographics? Then Facebook's advertising service may be just the right fit.
I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people thought I was nuts.
An online ad addressed to a specific segment of your market is a double-edged sword. While a targeted ad can positively influence the buying behavior of your audience, it can also cause the rest of the market to feel disconnected when they don't see how the ad is relevant to them.
To get the most out of your advertising, you need to make a clear call to action for your potential customers, and give them a sense of urgency. However, many businesses get it wrong.
Sometimes we become so task focused, we lose site of the bigger picture and what we could be doing. And we forget something critical, we forget to ask, "Is there anyone else we should be talking to?"
Every employee should be proud to sport the company logo and colors. However, there is such thing as going overboard with advertising in thread. Company custom clothing should be a lot like the webpage: attractive, but subtle and welcoming to potential customers.
What if instead of searching for people who want to buy our products and services, we decided to search for people with problems? Not just any problem, but the problems we solve?
Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do you create a good case study?