Social Media Lead Generation

Think of social media as an engagement platform that allows you to interact not only with potential customers but existing ones as well. People go online for a variety of reasons when it comes to retail shopping.

Customer Testimonials Best for Business-to-Business Marketing

Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?

How to Win Government Contracts

Entrepreneur Lloyd Hawthorne launched his Bronx-based Golden Krust Caribbean Bakery in New York City in 1989. But his first really big break came in the 1990s, when he won contracts to supply food to the prison at New York's Rikers Island and the New York City public school system.

6 Steps to Win City Contracts

The New York City Department of Education (NYC DoE) is the largest system of public schools in the United States. At any given time, there are literally hundreds of contracts open to the market for potential bids.

Do You Know Who Your Brand Cheerleaders Are?

Who are the people who say good things about your business or nonprofit organization? Do you know? "Fans" aren't the same as customers. Further, not all "customers" are equally committed to a brand.

The Super Bowl Ad That Actually Sold Something!

Super Bowl XXXLVIII was filled with all the commercials you'd expect... the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.

The Bandwagon Effect: Join In!

Imitation is the sincerest form of flattery. In marketing the Bandwagon Effect indicates a tool where, merely by demonstrating your company's popularity, other non-members join that following.

Mobile Monetization Strategy Tips from Fluent

In a recent interview from AppNation in San Francisco, Jeff Pavelcsyk from Fluent talks to TheMail about Fluent's mobile monetization strategies and examples. Fluent is known for both mobile app monetization and mobile web monetization.

7 Replacements for Networking That Position You as a Thought Leader

I have been in a sales/business development position since I graduated from college. I was trained by my mentors to join multiple business networking groups and build mutually beneficial relationships that would generate referrals. But this old school method didn't always equate to success.

Radio Still Scores for Local Advertising

Remember radio? It's that dial-type listening device on your car's dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.

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