Working with the federal government for contracts can be cumbersome because it is the largest buyer of goods and services in the entire world; it can be especially difficult for a small business. That's why many small businesses are choosing to work instead with the state or local government.
When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you're on the right track. One company I love to use as an example of establishing a trusted brand is Honest Tea.
When it comes to commercial décor, adaptability is one of the most important traits to consider. It is crucial to be able to adjust your marketing materials to keep up with sales, seasons, and other time-sensitive events.
We've heard it time and time again—"mobile is the future!" But, besides knowing that mobile is a rapidly burgeoning sector of the digital marketing world, many brands and publishers don't know how to tap into its huge growth potential.
My friend Oliver recently launched airlene.com, a forum for the travel industry. The site is growing very fast with thousands of members joining every month, however, when Oliver recently applied to run Adsense on his site, he was rejected.
As a business owner, your biggest potential gold mines are often closer than you think—it's just a matter of knowing where to look. By going beyond what's worked in the past and being open to new strategies, you'll be surprised by how many untapped profit centers are just within your reach.
Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The call to action, simply, is telling people what to do to obtain your product or service. It’s a clear instruction of what steps to take, leaving no ambiguity about where to go.
Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.
It’s easy to say you want to put together an ad—but it’s a lot harder to write a compelling one that customers will remember. You might not think of yourself as a great writer, but by following some basic guidelines, you can create effective ad copy.
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.