Advertising and Lead Generation
So You Gained Thousands of Social Media Followers: So What?
I just finished reading an Entrepreneur post by Ann Tran entitled, “How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime.” Yeah, and…?
5 Blogging Tips to Get More Leads
So, you want to create the ideal presence for your company online. While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity.
Want to Create Memorable Ads? Make ’em Laugh!
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”
The Opportunities from Local Listings
Imagine this: You are new in town and eager to explore the popular restaurants that the area has to offer. Where is the first place you turn to find out?
Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
Inbound 101: Three Major Inbound Components
Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.
Why Print Marketing Materials are Still Important in 2015
Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.
The Power of the “Bookbook”: Why Print Marketing Still Matters
There has been discussion for a while now about “the death of print.” This supposed extinction is due in large part to the overwhelming presence of all-things-Internet.
Mobile Marketing is No Small Task
Mobile marketing is quickly rising to the top as a necessary way to advertise your small business. More and more consumers are relying on their phones for staying connected, purchasing products and networking less on their computers.
Qualifying Leads as a Growth Strategy
Does the hunger for a sale ever get in the way of finding clients that are a good fit for you and your business? Any business owner can be seduced into making a sale when a prospect expresses interest, especially when you’re just starting out or are in your early years of growth.
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