How to Charge for Graphic Design Services

Pricing for your graphic design services can be a tricky affair. But strategizing it properly will help you find the most appropriate price for...

Making a Freemium Model Work for Your Business

In today’s digital age, consumers and businesses alike are inundated with new tools that promise to make their lives and jobs easier, more efficient,...

How to Turn Down Clients Without Alienating Them

If you're still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you'll likely be exceedingly grateful for—and accept—every client walking in the door.

How to Avoid a Freemium Flop

The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.

Does Your View of Value Limit You and Your Customers?

Value is one of those $25 words everyone talks about. We all want to talk about our value and value propositions. But we have...

An Unconventional Path to Better Business: Raise Your Rates & Turn Clients Away

When I started out my own business, I made so many mistakes. A year and a half later, the company's revenue has increased by over 300% and my personal profit has increased by more than that. Want to know the reason? I did two things: I raised my rates and got pickier about the clients I work with.

A Great Product Will Fail Unless You Price It Right

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.

The Secrets to Improving Profits in Your Small Business

It’s about time to rummage through my spice rack and see what I need to throw away and what I need to replace. I’m sure...

Compete on Value, Not Price

Instead of chasing the lowest price, you must develop customers who are loyal to you because you have provided them the value they need. Just remember that it is up to you to spell out this value so they understand what they are receiving.

What Does Your Pricing Say About You?

Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week,...

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