Price Your Product to Provide Value and Make Money

If you sell a product, then the secret to your success will be to offer a great value proposition. That means that your product should improve people's lives in a way that they deem more valuable than the price you're asking for when you charge them.

4 Ways to Get the Most Out of Your Trade Promotion

Trade promotion is a tricky subject because of the sheer amount of money that is at risk. Often, trade promotions will be the most expensive marketing tool that is used for the year and it has the potential to either make or break a company.

Giving the Customer More Than They Paid For

We’ve long had the idea that a value proposition has to do with “exceeding customer expectations” or “giving the customer more than they paid...

Guide to Smart Pricing: What Are You Really Worth?

Getting your pricing just right is tricky. There are big downsides to keeping your prices too low. But it's easy to raise them too high for people to buy anything anymore.

What Does This Pricing Strategy Say to You?

Your pricing strategy is one of the key components of your marketing message. It speaks about things far beyond your cost. It communicates value, customer attentiveness and how you view the relationship, both short and long term. It's not something you should just stumble into.

How to Win a Prospect in the B2B Price War

We invariably talk about the cost or price of a product or service that we are either buying or selling. However, when we are ‘on our game,' B2B we'll use the word investment or introduce the idea of value.

What Does Your Pricing Say About You?

Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week,...

Don’t Pay the Psychological Price of Being the “Low Price Leader”

I’ve stressed the importance of finding and exploiting niche markets many times in this space. One of the biggest reasons operating in a niche market is...

Making a Freemium Model Work for Your Business

In today’s digital age, consumers and businesses alike are inundated with new tools that promise to make their lives and jobs easier, more efficient,...

When All Else is Equal, the Lowest Price Wins!

When the customer perceives little difference between alternative solutions from vendors, the lowest price wins! And that's how it should be, it would be insane for the customer to do anything else.

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