Your pricing strategy is one of the key components of your marketing message. It speaks about things far beyond your cost. It communicates value, customer attentiveness and how you view the relationship, both short and long term. It's not something you should just stumble into.
In a small business, it is easy to lose sight of the basics. Sometimes, team members may become focused on minor details that don’t really...
I've been in the business world for over 40 years and I've lost count of the number of times that discounting has exacerbated a sales decline it was intended to avert. Conversely, I've seen sale declines turn around with amazing alacrity through more focused, value-oriented marketing messages.
You’re not getting paid what you’re worth. You feel under-appreciated, and no one takes you seriously. Your income comes in fits and starts, if at all…...
Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales.
Coupon websites offer customers with discounts on goods and services. Customers access the codes online and make use of them when making purchases in...
Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that's similar or better than a competitor, you shouldn't devalue yourself.
From time to time some companies lose money on projects through labor overages, material overages or mispricing a project. They have to work harder and more efficiently to make up for those losses. But how much harder and how much more efficiently?
‘Twas the night before Christmas / The store had just closed / I tallied receipts / Adding to my woes
In How to Avoid the Low Price Trap we talked about focusing on the tops of the trees, the hard to get clients with the best paying projects. But how do you build that ladder to reach them?