A Tale of Two Pricing Strategies

Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?

Couponing for Greater Profits

Sometimes, customers need that little extra incentive to come calling at your small business. Consider the coupon. Long viewed as the housewives’ shopping companion (Grandma loved...

3 Key Strategies for Pricing Your Product

When we first launched Ministry of Supply, we sold our Apollo shirt for a whopping $128. Our price for the shirt then moved down to $88, back up to $108 and finally landed on $98.

When Did Profit Become a Bad Word for Entrepreneurs?

As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. They...

A Small Business Pricing Perspective: Higher is Better

To get a perspective on small business pricing, let’s first take imaginary strolls through the aisles of two retailers: Walmart and Saks Fifth Avenue....

How to Test Prices without Irritating Buyers

The right price is something of a moving target for many companies. You may need to change the tag on a given product multiple times during the period of time you offer it and the more detail you can offer on the decisions to do so, the happier your customers will be.

Communicating Price Increases

These simple tips can help you minimize ‘sticker shock,' get the price increase you so richly deserve and retain the customers you want. Now that's a winning combination.

SaaS Marketing: The Power of Free

Phil Libin, CEO of Evernote said it best: "“The easiest way to get 1 million people paying is to get 1 billion people using.”...

How to Avoid the Low Price Trap

Why are there so many talented freelancers willing to work for minimum wage?Because most of them are competing for the same low budget projects using the same entry level advertising.

Why It Is Crucial That Business Owners Understand Financial Markets

It is estimated that a staggering 96% of businesses fail in the first 10 years, and this has much to do with the complexities...

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