5 Steps to a Great Pricing Strategy

There are many important aspects to running a business, but perhaps the most important of all is your pricing strategy. At the end of the day, whether customers are willing to keep spending money at your business and whether you can afford to stay in business comes down to your prices. Here are five steps to get you on the right path for an effective pricing strategy.

CLV versus EVC

The concept of CLV or customer lifetime value has been used for many years to describe the value of a particular customer or customer segment to a company.

Using Barter to Boost Sales

Businesses can utilize barter to boost sales production. It's easy, it's smart and it works like a charm. In its simplest form, bartering involves an equal trade. One business swaps a good or service for another.

Pricing, Networking, and Value

Jenni from the Quick Books Self Employed Community says the following: "I always feel like my prices are too high, yet when I see my competition, their prices are almost double mine."

“We Can’t Justify Your Price…”

We were debriefing a closing call. Bill’s solution had been selected. Bill had done a great job in competing and in justifying the value of...

10 Steps to a Successful Pricing Strategy

During the price strategy planning processes, companies assess past strategies, analyze how well each did, and plan prices for the upcoming year, eagerly anticipating...

Pricing Strategy Guide: Service Businesses

Developing a pricing strategy may not be a science, but sometimes it can feel about as difficult as performing brain surgery or engineering rocket ships!...

What is the Barbell Effect and How Does It Work?

Do you work out with free weights? If you do, where do you grab the barbells? In the middle, right? In business, as in barbells,...

The Real Cost of Loss Leaders: Can You Afford Them?

From time to time some companies lose money on projects through labor overages, material overages or mispricing a project. They have to work harder and more efficiently to make up for those losses. But how much harder and how much more efficiently?

How to Maximize Revenue with a Small Team

In a small business, it is easy to lose sight of the basics. Sometimes, team members may become focused on minor details that don’t really...

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