How to Increase Profits by Pricing Your Product Right

The most experienced entrepreneurs know that price is the dominant factor driving profit. While profits can be increased via a number of ways, raising...

Why the First $1,000 is the Hardest

You’re not getting paid what you’re worth. You feel under-appreciated, and no one takes you seriously. Your income comes in fits and starts, if at all…...

SaaS Marketing: The Power of Free

Phil Libin, CEO of Evernote said it best: "“The easiest way to get 1 million people paying is to get 1 billion people using.”...

Why It Is Crucial That Business Owners Understand Financial Markets

It is estimated that a staggering 96% of businesses fail in the first 10 years, and this has much to do with the complexities...

Make Yourself Discount-Proof

Are you often asked to discount your fee or price? Typically, when a prospective customer or client balks at your price, it’s because they believe...

Who Ever Heard of Bad Loyalty?

Did you ever imagine that there could be an issue with customer loyalty? Could there be a time when customer loyalty may not be...

Dawn’s Stop-Doing List

Stop cutting your prices to find more clients. Do mine your existing client base for new revenues and referred business. A 5% increase in retention...

Predictable Revenue

No, this post is not about Aaron Ross’ book, at least directly. It’s about the challenge each sales person and leader faces in achieving...

Don’t Pay the Psychological Price of Being the “Low Price Leader”

I’ve stressed the importance of finding and exploiting niche markets many times in this space. One of the biggest reasons operating in a niche market is...

Going Into Consulting? Prepare for Scope Creep

Are you new to consulting? Planning to start soon? Beware of scope creep. It’s a real problem in a lot of professional services. I ran into...

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