How to Make Your Recurring Revenues Oil and Not Glue

Some types of businesses generate more and more recurring revenues over time, often growing to a size where recurring revenues pay all of the...

How to Find Out What You’re Actually Spending on Customer Acquisition

Getting a new customer isn’t easy, but it can be done. Before you break out the bubbly to celebrate, however, you’ll want to know...

When Did Profit Become a Bad Word for Entrepreneurs?

As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. They...

How to Effectively Use Price Comparison Sites to Increase Sales

If you are an e-commerce entrepreneur, you already know (or are experiencing) how difficult it is to get the eyeballs of customers. In a...

The Incredible, Undeniable Benefits of a 100% Money-Back Guarantee

Why stand behind all your sales with a zero-risk promise or money-back guarantee? There are a few answers to that question, but the most important...

How to Maximize Revenue with a Small Team

In a small business, it is easy to lose sight of the basics. Sometimes, team members may become focused on minor details that don’t really...

Wooing a Big Business? Don’t Make This Common Pricing Mistake

If your B2B small business finds itself on a nice growth curve, you will eventually run up against a very common problem: How to...

Stuck Selling a Commodity? How to Multiply Your Margins

You could order online and send a dozen roses to someone you love for about $20. I just checked. So why would you—or anyone else—pay...

What is the Barbell Effect and How Does It Work?

Do you work out with free weights? If you do, where do you grab the barbells? In the middle, right? In business, as in barbells,...

Pricing Strategy Guide: Service Businesses

Developing a pricing strategy may not be a science, but sometimes it can feel about as difficult as performing brain surgery or engineering rocket ships!...

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