- There is always an opportunity to make improvements
- Paid advertising to acquire new customers is becoming increasingly costly and saturated with competition
- Optimization will help you iron out the various types of users on your site, from which you can learn how to better serve them
- CRO operates on existing traffic so it is basically free to do, apart from the cost of having an analyst comb through your site. The fish is already nibbling, but how do you get it to bite?
- It helps to capitalize on leads and maximize profits!
