• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Feb 2, 2023
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

taxbandits banner
Home / Technology / eCommerce / eCommerce and SEO: 24 Tips to Improve Conversions
eCommerce and SEO: 24 Tips to Improve Conversions

eCommerce and SEO: 24 Tips to Improve Conversions

6163 Views

Jul 3, 2014 By SmallBizClub

All over the world, all year round, many online businesses strive to keep website traffic, engagement and rankings up, and in many cases they are successful.

 
However, you’d be surprised at the number of companies who are underutilizing the advantageous position that they are in with a poor approach to conversion rate optimization—the art of turning audiences into paying customers.
 
What Is Conversion Rate Optimization?
 
Put simply, Conversion Rate Optimization (CRO) is an essential task to drive the numbers of visitors to a site and transform them into a valuable customer for your business. There are many facets involved in CRO, from user experience to data analysis.  These dictate the structure of your website to better accommodate the path a user takes whist browsing your site.
 
Why Is It Important?
 
Quite frankly, if you’re an online business that wants to make money through your website then CRO is extremely important, no matter what you sell.
 
Here’s why:
 
  • There is always an opportunity to make improvements 
  • Paid advertising to acquire new customers is becoming increasingly costly and saturated with competition
  • Optimization will help you iron out the various types of users on your site, from which you can learn how to better serve them
  • CRO operates on existing traffic so it is basically free to do, apart from the cost of having an analyst comb through your site. The fish is already nibbling, but how do you get it to bite?
  • It helps to capitalize on leads and maximize profits!
 
But how can this actually be achieved?
 
What To Optimize?
 
With this SlideShare presentation from leading SEO consultant Ben Norman, you’ll learn 24 tricks of the trade to help boost your conversions and revenues considerably.
 
 
Want to learn more about Digital Marketing for your business? Subscribe to Ben’s brand new, free SEO course. Find out more.
 
Ben NormanAuthor: Ben Norman is a leading UK SEO Expert with an extensive knowledge of search engine marketing. He regularly writes straightforward search related posts for his SEO blog.
 

Filed Under: eCommerce Tagged With: Ben Norman, Conversion, Customer Acquisition, ECommerce, Search Engine Optimization, Website

SmallBizClub

SmallBizClub

SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. That means guides to the complex worlds of financing and technology. It means business owners sharing their personal stories—both successes and failures— through articles, video, and most important, answers to your small business questions. Follow us on Facebook, Twitter, and LinkedIn

Related Posts

  • The Long-Lasting Impact of eCommerce On Rural Business
  • 7 Quick Ways To Increase Your Website Traffic
  • 3 Tactics to Boost Your Online Sales

Primary Sidebar

Random

10-entrepreneur-milestones-that-make-funding-easy

How Funding Data Can Improve Investor Outcomes

Feb 2, 2023 By SmallBizClub

two-key-digital-innovations-for-small-business

What Can You Do to Give Your Business a Boost?

Feb 2, 2023 By Charlotte Sylvester

5 Tips for Self-Financing Your Startup

Feb 1, 2023 By Lending Tree

Best Places to Buy Property in Portugal: Quick Overview

Feb 1, 2023 By SmallBizClub

4-services-you-need-when-moving-into-a-new-office

Key Factors in Choosing a Real Estate Agent to Sell Your Property

Jan 31, 2023 By SmallBizClub

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy