The business world is competitive. One of the first things you probably did when starting your company was figure out how your company would be different from the other companies in your field. It always seems like there’s someone out there doing more, and fighting to catch up can be exhausting. You may never be […]
Writing
Best Practice Examples: How a Gun Writer Started a Successful Business
A few years ago, a young gun writer—we’ll call him Josh—was making a decent bit of money writing for various firearms publications. But he had a problem: He’d hit a bit of a wall in terms of income growth. It was difficult to increase his rates much more. And he was pretty much maxed out […]
5 Best Practices for SEO Copywriting
SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote content by linking or sharing. The challenge lies in optimizing page copy with target keywords as well as piquing the interest […]
3 Tips for Optimizing Ecommerce Copy
Writing copy for eCommerce can be tough. Chances are there are a ton of pages to optimize and limited space to write in. So how can you make the most of this opportunity to both bring potential customers to your site and get them to buy once they’re there? Here are 3 tips to get […]
5 Ways Writing a Book Will Kick-Start Business Growth
What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the […]
Should You Use Single or Multiple Domains for a Successful Multilingual Site?
A multilingual website allows you to reach and conquer new markets abroad, but there are benefits and drawbacks of using single or multiple domains. If you are planning to do business across regions or you want to expand your e-commerce venture to international markets, then having a multilingual website is a must. But in doing […]
5 Reasons Guest Posting is Integral to Your Online Reputation
What comes to mind when somebody says “guest posting?” Guest means you are not a regular staff member, and posting means you are going to add something new. But this is not enough to explain the full depth of this unstoppable online marketing term. Here are five reasons why guest posting is important for online […]
Avoid Meaningless Words
From Seth Godin’s post Meaningless, published January 7… There are words that now have no meaning at all… ‘Well’ and ‘so’ have been doing this work for a long time, but add to that the more syllabic words like ironically, literally, and hopefully. And don’t forget all the adjectives, beginning with ‘very’ and ‘really’ that (ironically) make something […]
Avoid These Cringe-Worthy Content Mistakes
When you write content for your business or nonprofit, you may be focusing on professionalism and accurate information to build and retain credibility. But what if you’re unintentionally turning off customers with your copy? A recent study from Bospar (a PR firm in San Francisco) revealed that marketing clichés repel—not attract—constituents and customers and that […]
How to Improve Your Website Copy
Your business or nonprofit website is your #1 digital real estate. It’s the place your prospective and existing customers visit to solve a problem and/or learn more about your products, services, or mission. It’s where they read and engage with your content. According to Clutch, the top three digital marketing channels businesses use are social media […]
