Website Archives

SEO 101: Learning the Basics

By Mary Ylisela | Jun 28, 2013

It’s hard to be in business these days without having some knowledge of search engine optimization. Commonly referred to as SEO, this is something every small business person should have a basic knowledge of, even if someone else in the company handles all the internet marketing and web design.

Is It Time for a Website Redesign?

By Drew McLellan | Jun 19, 2013

In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time-starved and more web-savvy, the research tool of choice is often a Google search.

The Top 5 Social Media Sites for Small Business SEO

By Tyler Tafelsky | Jun 19, 2013

With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?

5 Keys to Local Search

By Ed Fox | Jun 13, 2013

In order to understand a little more about the process of Search Engine Optimization, it’s important to be aware of the distinction between local search and organic search. In local search, it can be difficult to deal with a lot more variability in terms of search platforms and market distribution, but you can also really benefit from the absence of market leaders in your community.

How to Increase Your Revenues from the Comfort of Your Own Desktop

By Ed Fox | Jun 13, 2013

The amount of business generated directly from the web is astounding, and entrepreneurs need not leave the comfort of their internet browser to grow their business. Here are a few tips for increasing revenues on the web.

Local SEO Tools Worth Noting

By Ed Fox | Jun 13, 2013

Whether the task of optimizing your site for the search engines is directly under your control or has been delegated to subordinates, it’s still important to be aware of what new technologies can help your small business flourish in search.

Business Categorization, Industry, Location, and the Impact on Merchant Rates

By Bluefin.com | Jun 11, 2013

There are many factors that will determine what kind of fees you are charged by your processor. There are some factors that you can control, such as limiting charge-backs and fraud exposure, and others that you cannot, such as how you accept payments, your industry, and your physical business location.

Are You Waiting to be Perfect?

By Jeff Bullas | Jun 10, 2013

The biggest challenge for any blogger, content creator, and publisher is to “start.” Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.

Why You Need a Real Person Talking to Your Customers

By Jim Plunkett | Jun 10, 2013

Personalization at the small business level, especially local small businesses, means having a live person answer when someone calls. Answering service companies, which have failed miserably in the past, mostly due to technology limitations, are now poised to provide small businesses the added advantage they need in an ever increasingly competitive environment.