3 Simple Steps to Maintaining a Successful Company Blog

Chances are pretty high that if you run your own company, it probably has its own blog that more often than not serves as a reflection of the business itself. A company blog shows readers what sort of business you’re running and gives them an inside look at just how you run things. As such, the company blog develops a voice all on its own that’s often pretty conversational as well as informational, so it’s important that your customers are finding the answers to the questions that they have and keep coming back for more with your blog.

Surviving the Imminent Millennial Takeover

We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.

Social Media Myths

Social media can put your business in front of a lot of new people thanks to viral content—but it doesn’t happen automatically. With all the voices trying to be heard, it takes a smart plan to make it work. Many small businesses miss out on opportunities to go viral by buying into social media myths.

How to Handle a Negative “Troll” on Your Blog

Given enough time, almost every blog will attract trolls, whose only purpose in life seems to be picking fights with anyone and everyone. How do you handle this, especially when a troll threatens the image of your business? Here is what you should do.

Online Strategy Basics

It’s not enough just to have a website. Your website needs to generate leads and sales for your business. Doing that requires a strategic approach to the web, and there are some basic principles and guidelines you can follow to a successful online strategy.