Top 6 Small Business Video Marketing Strategies

Among small business owners, the one of the top hesitations to video marketing is cost. Unlike Coca-Cola and Red Bull, you probably don’t have the budget to hire an expensive production team. All you may have at your disposal is high definition camera and a computer—but that’s probably all that you need.
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How to Turn Your Visitors into Customers

In this world of online selling, where there is an over-abundance of everything, the first ten seconds a visitor spends inside your virtual “store” will determine whether or not they stay and purchase an item.
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How to Start That Online Business You’ve Been Thinking About

Is this the year you will finally launch that brilliant new business idea? It’s a good time to start—never before has it been easier or cheaper to build your own Web-based business. Technology has come a long way in the last few years in making tools for building sites more accessible to everyone (not just technologists).
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SEO 101: Learning the Basics

It’s hard to be in business these days without having some knowledge of search engine optimization. Commonly referred to as SEO, this is something every small business person should have a basic knowledge of, even if someone else in the company handles all the internet marketing and web design.
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Is It Time for a Website Redesign?

In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time-starved and more web-savvy, the research tool of choice is often a Google search.
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5 Keys to Local Search

In order to understand a little more about the process of Search Engine Optimization, it’s important to be aware of the distinction between local search and organic search. In local search, it can be difficult to deal with a lot more variability in terms of search platforms and market distribution, but you can also really benefit from the absence of market leaders in your community.

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